Luke Williams

Creative Director

11 years experience

Luke Williams has spent more than 15 years in the industry, and is known for getting the best out of both his clients and his team, turning strong relationships into stronger work.

He is a PADC Best in Show and Diamond Skull winner, recognised for sharp thinking, strong craft and ideas that earn attention. As Creative Director, he leads Bonfire's creative output across brand, campaign and integrated work.

Luke's Work

Persich Personal Injury

Persich Personal Injury set out to be remembered before anyone needed them, and they saw enquiries double inside a month across television, billboards, social and search.

Creative
SEO
Google Ads
Social Media Advertising
Programmatic

enquiries, June to July

Skull Island Prawns

Skull Island went heavy metal: a giant prawn shredding an original track, and more than double the pre-orders of the year before.

Creative
Performance Media
Social Media Advertising

3M+

organic views on Instagram and Reddit

Luma

Luma is a women's health organisation based in Perth, Western Australia. Their new brand campaign, "We Hear You", was designed to acknowledge the challenges women have in seeking and receiving proper medical support.

Creative

7M+

impressions across YouTube, Meta, cinema and out-of-home.

Persich Personal Injury

Skull Island Prawns

Luma

AI Search Is Driving Growth You Can’t See Yet: Lessons From Our Recent Masterclasses

Bonfire retains Google Premier Partner status for 10th consecutive year

Mike Dann joins Bonfire as Senior Art Director

The Holy Grail of Digital Marketing, Long Songs, Marketing Investments & London — The Bonfire Newsletter — Issue 03

WA women’s health organisation Luma launches new ‘We Hear You’ campaign via Bonfire

Luke Williams

Recognition

Luke's Work

Persich Personal Injury

Skull Island Prawns

Luma

Mentions

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