Brand Visibility in the Age of AI Answers
AI is changing the rules of visibility. Tools like Google’s AI Mode, ChatGPT and Perplexity are delivering direct answers, often without sending users to websites at all. If your brand isn’t part of those answers, you’re not part of the conversation.
AI Search Optimisation ensures your expertise is recognised, cited and surfaced when people ask for information. It keeps your brand visible, trusted and driving traffic in an era where traditional clicks are shrinking.
Drive AI Search Visibility
Secure your place in AI-generated answers and knowledge panels.
Earn Authority
Build credibility as AI systems learn which sources to feature and reference.
Stay Ahead of Search
Adapt early and be chosen by your customers as AI search expands.Our Reviews
Bonfire has an outstanding 4.9/5 star rating from over 150 clients on Google, positioning us as one of the best SEO companies in Perth.
Helping AI Recognise Your Expertise
AI Search Optimisation builds on SEO fundamentals like structure, content quality and authority, but focuses on how AI systems read, rank and reference information.
Our work focuses on how your brand is represented within these AI systems, like Google’s AI Mode, ChatGPT and Perplexity. We refine the technical, structural and contextual elements that help these systems recognise your expertise, select your content and reference it when generating responses.
Our Approach to AI Search Optimisation
Every brand’s path to AI visibility is different, but our process follows three key stages designed to uncover opportunities, strengthen authority and measure results.
Discover
We begin with an AI-surface audit to understand how your brand appears across answer engines. This includes entity mapping, content and schema analysis, and a review of knowledge-graph signals.
Build
From there, we refine your site architecture and content systems to improve eligibility for AI inclusion. That means structured data, entity enrichment and content built for both human clarity and machine understanding.
Measure
Finally, we track inclusion across AI surfaces such as AI Mode and AI Overviews, ChatGPT, Perplexity and others. Our reporting shows how visibility and engagement evolve over time, supported by transparent data practices and measurable business outcomes.
Proof in Practice: No Birds Car Rental
When Google’s AI Overviews launched, No Birds Car Rental wasn’t appearing in any AI-generated results. After refining key landing pages and improving schema markup, their content was recognised and cited directly within AI answers.
It’s a clear example of how evolving traditional SEO principles for AI search can turn invisibility into visibility.
What to Expect from AI Search Optimisation
AI Search Optimisation gives you measurable visibility in the spaces where people now look for answers. The results reach beyond rankings to build lasting authority and organic growth.
Greater inclusion in AI-generated results. Your brand cited and referenced across platforms like AI Mode, ChatGPT and Perplexity.
Improved authority and topical relevance. Stronger entity recognition and clearer alignment between your content and customer intent.
Sustained performance as AI search expands. Continuous reporting that connects visibility to engagement and business outcomes.
Our team works seamlessly with in-house marketers and your other agency partners to ensure your brand stays competitive as AI-driven search continues to evolve.
Frequently Asked Questions
AI Search Optimisation is the process of improving how your brand is found and referenced by AI-driven search systems such as Google’s AI Mode, ChatGPT and Perplexity. It builds on the same SEO fundamentals—content quality, structure and authority—while adapting them for answer-led results.
Traditional SEO focuses on rankings within search results. AI Search Optimisation, also known as Generative Engine Optimisation (GEO), extends that focus to answer engines, ensuring your content is understood, trusted and cited when AI systems deliver direct answers. It’s not a replacement for SEO, but the next evolution of it.
Brands that invest early see increased visibility within AI-generated answers, improved authority signals, and stronger traffic quality. Our reporting tracks inclusion rates, citation share and the downstream impact on engagement and conversions.
Prices start from $2,990 per month. There’s no fixed term, and you can cancel with 30 days’ notice.
