Bonfire has been named a Google Premier Partner in 2026, marking the 10th year in a row that the Performance Agency has held the status.

The designation places Bonfire among the top 3% of Google Partners in Australia and a small number of agencies in Western Australia to hold Premier Partner status.

George Gavalas, General Manager – Operations, said: ”Being a Google Premier Partner for 10 consecutive years is a significant milestone for us. It’s a reflection of the consistent performance, strong client results and commitment to excellence that our team demonstrates each day in digital media and advertising.

“Thank you to our Google reps for their continued support and collaboration, and for helping us continue to innovate and deliver outstanding outcomes for our clients.”

The recognition forms part of the Google Partners program, which supports agencies that manage Google Ads accounts on behalf of businesses. Premier Partner status reflects an agency’s top-tier performance across those accounts, its ability to build and grow client relationships, and its commitment to best practice in paid media strategy.

As a Premier Partner, Bonfire receives access to advanced Google insights and specialised training. The agency also gains direct support from Google’s partner teams. These resources help Bonfire stay close to platform developments and apply new capabilities to client campaigns.

Google reviews Premier Partner status annually as part of its global assessment of agency performance.