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Creative specifications for Google, Display & YouTube
For the most up-to-date information, see Google’s official documentation.
Logo extensions
Logos should match the advertised business and be consistent for the given domain name.
- Aspect ratio: square (1:1)
- Image dimensions: 1200 x 1200 pixels (recommended); 128 x 128 pixels (minimum)
- File formats: PNG, JPG
- Maximum file size: 5120 KB
- Compatibility: the logo should work on both light and dark backgrounds
- Image safe area: Google may crop or round logos, so keep important content centred with margins of at least 20% of the width and height
Image extensions
- Image dimensions: 1200 x 1200 pixels (recommended); landscape 1200 x 628 pixels
- File formats: PNG, JPG, static GIF
- Maximum file size: 5120 KB
Guidelines:
- Images cannot contain text.
- Images should avoid using excessive blank space.
- Images should not be collages or combine multiple images.
Full guidelines: Google’s image extension creative policy.
For the most up-to-date information, see Google’s official documentation.
Images
Performance Max ads require the following specifications:
- Landscape: 1200 x 628 pixels (minimum 600 x 314 pixels)
- Square: 1200 x 1200 pixels (minimum 300 x 300 pixels)
- Portrait: 960 x 1200 pixels (minimum 480 x 600 pixels)
- File formats: PNG or JPG
- Maximum file size: 5120 KB
Logos
- Landscape logo: 1200 x 300 pixels (minimum 512 x 128 pixels)
- Square logo: 1200 x 1200 pixels (minimum 300 x 300 pixels)
- File formats: PNG or JPG
- Maximum file size: 5120 KB
- Maximum number of files: 5 logos per dimension type
Videos
- Resolution: 1080p (Full HD)
- Horizontal: 1920 x 1080 pixels
- Vertical: 1080 x 1920 pixels (at least one vertical video between 10 and 60 seconds is required for YouTube Shorts eligibility)
- Square: 1080 x 1080 pixels
- Video length: 10 seconds or more
- File formats: MPEG-2 or MPEG-4
- Maximum file size: 256 GB
- Maximum number of files: up to five videos
If you don’t supply a video file, Google will automatically create videos from the supplied images and text. Videos need to be uploaded to YouTube first.
For the most up-to-date information, see Google’s official documentation.
Display banners (static, HTML5 and GIF)
- Medium rectangle: 300 x 250 pixels
- Large rectangle: 336 x 280 pixels
- Leaderboard: 728 x 90 pixels
- Half page (large skyscraper): 300 x 600 pixels
- Large mobile banner: 320 x 100 pixels
- Maximum file size: 150 KB
Animation:
- Must be 30 seconds or shorter
- Files are limited to 72 dpi at 150 KB or less
- Animated GIFs must be slower than 5 frames per second
See Google’s additional asset specifications, format requirements, and HTML5 banner requirements.
Responsive display ads
Quantity: up to five of each dimension.
- Landscape: 1200 x 628 pixels (minimum two images required)
- Square: 1200 x 1200 pixels (minimum two images required)
- Landscape logo: 1200 x 300 pixels
- Square logo: 1200 x 1200 pixels
- Maximum file size: 5 MB
See Google’s responsive display asset specifications and best practices.
For the most up-to-date information, see Google’s official documentation.
Images
- Horizontal: 1200 x 628 pixels
- Logo: 1200 x 1200 pixels (minimum 144 x 144 pixels)
- Square: 1200 x 1200 pixels
- Vertical: 960 x 1200 pixels
- Maximum file size: 150 KB
Video
- Horizontal (16:9)
- Vertical (9:16 or 4:5)
- Square (1:1)
- Minimum 5 seconds; maximum depends on placement
- Videos shorter than 10 seconds will not serve on YouTube in-stream
See Google’s Demand Gen asset specifications and format requirements.
For the most up-to-date information, see Google’s official documentation.
Skippable, non-skippable and bumper ads
YouTube video ads need to be uploaded as public videos to YouTube before they can be used for advertising. They can be unlisted, but they must be publicly accessible.
- Aspect ratio: 16:9
- Dimensions: 1920 x 1080 pixels
- Bumper ads: 6 seconds
- Skippable ads: 15 to 30 seconds
- Non-skippable ads: 15 seconds
See Google’s further specifications, YouTube ads best practices, and format requirements.
Shorts
Video used for Shorts must also be uploaded to YouTube as a public video.
- Aspect ratio: 9:16
- Dimensions: 1080 x 1920 pixels
- Maximum duration: 30 seconds
See Google’s further specifications, YouTube ads best practices, and format requirements.
Creative specifications for programmatic
Programmatic display image ads require the following specifications:
- Medium rectangle: 300 x 250 pixels
- Large rectangle: 336 x 280 pixels
- Leaderboard: 728 x 90 pixels
- Wide skyscraper: 160 x 600 pixels
- Half page (large skyscraper): 300 x 600 pixels
- Mobile banner: 320 x 50 pixels
- Large mobile banner: 320 x 100 pixels
- File format: JPG, PNG or GIF
- Maximum file size: 150 KB
- Animation length: under 30 seconds
Image ads
- Feeds: 1080 x 1080 pixels
- Stories: 1080 x 1920 pixels (keep 250 pixels of vertical margin so platform elements do not cover text or design)
- Instant Articles: 1200 x 628 pixels
- File formats: PNG, JPG
- Maximum file size: 30 MB
Carousel ads
- Quantity: 2–10 assets
- Image dimensions: 1200 x 1200 pixels
- File formats: PNG, JPG
- Maximum file size: 30 MB
Third-party tags
- Video format: VAST 2.0 (XML) with MP4 video files present
- Video length: 15 seconds recommended, or 6, 10, 20 and 30 seconds
- Resolutions to provide: 1920 x 1080, 1024 x 576, 768 x 576, 640 x 360 and 854 x 480 pixels
- Maximum file size: 25 MB
- Video bitrate: 500 kbps (minimum) to 3500 kbps (maximum)
- Frame rate: 25 frames per second
- Audio: 48 kHz or 44.1 kHz, stereo, 128 kbps or higher
- Loudness: −24 LKFS ± 2 dB
Raw video files
- Video format: MP4 encoded with H.264 (video) and AAC (audio)
- Video length: 15 seconds recommended, or 6, 10, 20 and 30 seconds
- Video resolution: 1920 x 1080 pixels or 768 x 576 pixels
- Maximum file size: 45 MB
- Video bitrate: 500 kbps (minimum) to 5000 kbps (maximum)
- Frame rate: 25 frames per second
- Audio: 48 kHz or 44.1 kHz, stereo, 128 kbps or higher
- Loudness: −24 LKFS ± 2 dB
In-stream and out-stream video
- Video aspect ratio: 16:9 and 9:16
- Video length: 15 seconds recommended, or 6, 10, 20 and 30 seconds
- Video resolution: 1920 x 1080 pixels
- File format: MP4 or MOV
- Maximum file size: 10 MB
- Video bitrate: 2500 kbps (minimum) to 3500 kbps (maximum)
- Frame rate: 25 frames per second
- Audio bitrate: 90 kbps
YouTube
- File format: AVI, ASF, QuickTime, Windows Media, MP4 or MPEG
- Video codec: H.264, MPEG-2 or MPEG-4
- Audio codec: MP3 or AAC
- Resolution: 640 x 360 pixels or 480 x 360 pixels (recommended)
- Skippable ads: 12 seconds (minimum) to 6 minutes (maximum)
- Non-skippable ads: 15 seconds
- Bumper ads: 6 seconds
- Frame rate: 30 frames per second
- Maximum file size: 1 GB
Social video
- File format: MP4 or MOV
- Video dimensions: 1080 x 1920 pixels or 1920 x 1080 pixels
- Maximum file size: 10 MB
- Video length: 1 second (minimum) to 2 minutes (maximum); 6 seconds or 15 seconds recommended
Digital out-of-home ads require the following specifications:
- File format: JPG, MOV or MP4
- Maximum file size: 10 MB
- Colour space: RGB and CMYK
- 1080 x 1920 pixels (most common)
- 1920 x 1080 pixels (most common)
- 3480 x 1080 pixels
- 2160 x 3480 pixels
- Video length: between 7 and 15 seconds
Other sizes depend on the exact placement. Your Account Manager will tell you if they need one of those other sizes.
Audio ads
- File format: MP3, WAV or M4A
- Maximum file size: 1 MB
- Audio length: 15 seconds or 30 seconds
- Audio volume: RMS normalised to −14 dBFS, peak normalised to −0.2 dBFS
- Bitrate: 160 kbps
Companion banners (optional)
- Image dimensions: 300 x 250 pixels or 640 x 640 pixels
- Image format: JPG or PNG
- Maximum image size: 200 KB
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Creative specifications for social media
For the most up-to-date information, see Meta’s official documentation.
Image ads
See Meta’s image ads best practices.
Carousel ads
See Meta’s carousel ads best practices.
Video ads
See Meta’s video ads best practices.
For the most up-to-date information, see LinkedIn’s official documentation.
Image ads
Carousel ads
Video ads
For the most up-to-date information, see Pinterest’s official documentation.
Image ads
See Pinterest’s product specs and creative best practices.
Video ads
For the most up-to-date information, see TikTok’s official documentation.
Video ads
See TikTok’s video ads specifications.