Advertising Creative Specifications

See Google’s official documentation. Always double-check with the official documentation from Google as creative specs change regularly and without notice.

Logo extensions

Logos should match the advertised business and be consistent for the given domain name.

• Aspect ratio: square (1:1)
• Image dimensions: 1200 x 1200 pixels (recommended); 128 x 128 pixels (minimum)
• File formats: PNG, JPG
• Maximum file size: 5120 KB
• Compatibility: the logo should work on both light and dark backgrounds
• Image safe area: Google may crop or round logos, so keep important content centred with margins of at least 20% of the width and height

Image extensions

• Image dimensions: 1200 x 1200 pixels (recommended); landscape 1200 x 628 pixels
• File formats: PNG, JPG, static GIF
• Maximum file size: 5120 KB
• Images cannot contain text
• Images should avoid using excessive blank space
• Images should not be collages or combine multiple images

Full guidelines: Google’s image extension creative policy.

See Google’s official documentation. Always double-check with the official documentation from Google as creative specs change regularly and without notice.

Images

• Landscape: 1200 x 628 pixels (minimum 600 x 314 pixels)
• Square: 1200 x 1200 pixels (minimum 300 x 300 pixels)
• Portrait: 960 x 1200 pixels (minimum 480 x 600 pixels)
• File formats: PNG or JPG
• Maximum file size: 5120 KB

Logos

• Landscape logo: 1200 x 300 pixels (minimum 512 x 128 pixels)
• Square logo: 1200 x 1200 pixels (minimum 128 x 128 pixels)
• File formats: PNG or JPG
• Maximum file size: 5120 KB
• Maximum number of files: 5 logos per dimension type

Videos

• Resolution: 1080p (Full HD)
• Horizontal: 1920 x 1080 pixels
• Vertical: 1080 x 1920 pixels
• Square: 1080 x 1080 pixels
• Video length: 10 seconds or more
• File formats: MPEG-2 or MPEG-4
• Maximum file size: 256 GB
• Maximum number of files: up to 15 videos

At least one vertical video between 10 and 60 seconds is required for YouTube Shorts eligibility.

If you don’t supply a video file, Google will automatically create videos from the supplied images and text. Videos need to be uploaded to YouTube first.

See Google’s official documentation. Always double-check with the official documentation from Google as creative specs change regularly and without notice.

Display banners (static, HTML5 and GIF)

• Medium rectangle: 300 x 250 pixels
• Large rectangle: 336 x 280 pixels
• Leaderboard: 728 x 90 pixels
• Half page (large skyscraper): 300 x 600 pixels
• Large mobile banner: 320 x 100 pixels
• Maximum file size: 150 KB

Animation:

• Must be 30 seconds or shorter
• Files are limited to 72 dpi
• Animated GIFs must be slower than 5 frames per second

See Google’s additional asset specifications, format requirements, and HTML5 banner requirements.

Responsive display ads

Quantity: up to five of each dimension.

• Landscape: 1200 x 628 pixels (minimum two images required)
• Square: 1200 x 1200 pixels (minimum two images required)
• Landscape logo: 1200 x 300 pixels
• Square logo: 1200 x 1200 pixels
• Maximum file size: 5 MB

See Google’s responsive display asset specifications and best practices.

See Google’s official documentation. Always double-check with the official documentation from Google as creative specs change regularly and without notice.

Logo

• Square: 1200 x 1200 pixels (minimum 144 x 144 pixels)
• File formats: PNG or JPG
• Maximum file size: 150 KB

Images

• Horizontal: 1200 x 628 pixels (minimum 600 x 314 pixels)
• Square: 1200 x 1200 pixels (minimum 300 x 300 pixels)
• Vertical: 960 x 1200 pixels (minimum 480 x 600 pixels)
• Vertical 9:16: 1080 x 1920 pixels (minimum 600 x 1067 pixels)
• File formats: PNG or JPG
• Maximum file size: 5 MB

Video

• Horizontal: 1920 x 1080 pixels (16:9)
• Square: 1080 x 1080 pixels (1:1)
• Vertical: 1080 x 1350 pixels (4:5)
• Vertical 9:16: 1080 x 1920 pixels
• File formats: MPEG-2 or MPEG-4
• Minimum 5 seconds
• Maximum file size: 256 GB
• Videos shorter than 10 seconds will not serve on YouTube in-stream

See Google’s Demand Gen asset specifications and format requirements.

See Google’s official documentation. Always double-check with the official documentation from YouTube as creative specs change regularly and without notice.

Skippable, non-skippable and bumper ads

Upload ads to YouTube first. They can be unlisted, but they must be publicly accessible.

• Aspect ratio: 16:9
• Dimensions: 1920 x 1080 pixels
• Bumper ads: 5 to 6 seconds
• Skippable ads: no maximum length (under 3 minutes recommended)
• Non-skippable ads: 15 to 60 seconds (depends on campaign type)

Shorts

Also upload Shorts as a public or unlisted YouTube video.

• Aspect ratio: 9:16
• Dimensions: 1080 x 1920 pixels
• Recommended duration: under 60 seconds

See Google’s further specifications, YouTube ads best practices, and format requirements.

See Meta’s official documentation. Always double-check with the official documentation from Meta as creative specs change regularly and without notice.

We usually ask for a minimum of three image or video variations. For Stories, keep 250 pixels of vertical margin so platform elements do not cover text or design.

Image ads

• Feeds: 1080 x 1080 pixels (1:1) or 1080 x 1350 pixels (4:5)
• Stories: 1080 x 1920 pixels
• File formats: PNG, JPG
• Maximum file size: 30 MB

See Meta’s image ads best practices.

Carousel ads

• Quantity: 2–10 assets
• Image dimensions: 1200 x 1200 pixels
• File formats: PNG, JPG
• Maximum file size: 30 MB

See Meta’s carousel ads best practices.

Video ads

• Square: 1080 x 1080 pixels
• Feed (4:5): 1080 x 1350 pixels
• Stories: 1080 x 1920 pixels
• Landscape: 1920 x 1080 pixels
• We usually ask for videos under 30 seconds (the platform allows longer on Feed)
• Sound: design for sound-off (the video should still make sense without audio)
• File formats: MP4, MOV or GIF
• Maximum file size: 4 GB

See Meta’s video ads best practices.

See LinkedIn’s official documentation. Always double-check with the official documentation from LinkedIn as creative specs change regularly and without notice.

We usually ask for a minimum of three video variations.

Image ads

• Horizontal: 1200 x 628 pixels
• Square: 1200 x 1200 pixels
• Vertical (mobile only): 720 x 900 pixels (4:5 recommended) or 628 x 1200 pixels
• File formats: PNG, JPG or GIF
• Maximum file size: 5 MB

Carousel ads

• Quantity: 2–10 assets
• Aspect ratio: 1:1
• Image dimensions: 1080 x 1080 pixels recommended
• File formats: PNG, JPG
• Maximum file size: 10 MB per card

Video ads

• Horizontal: 1920 x 1080 pixels
• Square: 1080 x 1080 pixels (up to 1920 x 1920 pixels)
• Vertical (4:5): 1080 x 1350 pixels
• Vertical (9:16): 1080 x 1920 pixels
• Length: 3 seconds to 30 minutes (15 to 30 seconds recommended)
• Sound format: AAC or MPEG-4
• Video format: MP4
• Frame rate: under 30 frames per second
• File size: 75 KB to 500 MB

See Pinterest’s official documentation. Always double-check with the official documentation from Pinterest as creative specs change regularly and without notice.

Include a logo, but avoid the bottom-right corner. Add text overlays where relevant.

Image ads

• Aspect ratio: 2:3
• Dimensions: 1000 x 1500 pixels
• File format: PNG or JPG
• Maximum file size: 20 MB

See Pinterest’s creative best practices.

Video ads

• Aspect ratio: 1:1, 2:3, 4:5 or 9:16
• Video length: 4 seconds (minimum) to 15 minutes (maximum)
• File format: MP4, MOV or M4V
• Maximum file size: 2 GB

See TikTok’s official documentation. Always double-check with the official documentation from TikTok as creative specs change regularly and without notice.

Video ads

• Video dimensions: 1080 x 1920 pixels (minimum 540 x 960, 640 x 640 or 960 x 540 pixels)
• Video length: up to 10 minutes for auction in-feed (9 to 15 seconds recommended)
• Sound: design for sound-on, and still use captions, text and graphics
• File formats: MP4, MOV, MPEG, 3GP or AVI
• Bitrate: at least 516 kbps
• Maximum file size: 500 MB

See TikTok’s video ads specifications.

Always double-check with the official documentation from the relevant DSP or publisher as creative specs change regularly and without notice.

• Medium rectangle: 300 x 250 pixels
• Large rectangle: 336 x 280 pixels
• Leaderboard: 728 x 90 pixels
• Wide skyscraper: 160 x 600 pixels
• Half page (large skyscraper): 300 x 600 pixels
• Mobile banner: 320 x 50 pixels
• Large mobile banner: 320 x 100 pixels
• File format: JPG, PNG or GIF
• Maximum file size: 150 KB
• Animation length: under 30 seconds

Always double-check with the official documentation from the relevant social platform as creative specs change regularly and without notice.

For Stories, keep 250 pixels of vertical margin so platform elements do not cover text or design.

Image ads

• Feeds: 1080 x 1080 pixels (1:1) or 1080 x 1350 pixels (4:5)
• Stories: 1080 x 1920 pixels
• File formats: PNG, JPG
• Maximum file size: 30 MB

Carousel ads

• Quantity: 2–10 assets
• Image dimensions: 1200 x 1200 pixels
• File formats: PNG, JPG
• Maximum file size: 30 MB

Always double-check with the official documentation from the relevant BVOD publisher as creative specs change regularly and without notice.

Third-party tags

• Video format: VAST 2.0 (XML) with MP4 video files present
• Video length: 15 seconds recommended, or 6, 10, 20 and 30 seconds
• Resolutions to provide: 1920 x 1080, 1024 x 576, 768 x 576, 640 x 360 and 854 x 480 pixels
• Maximum file size: 25 MB
• Video bitrate: 500 kbps (minimum) to 3500 kbps (maximum)
• Frame rate: 25 frames per second
• Audio: 48 kHz or 44.1 kHz, stereo, 128 kbps or higher
• Loudness: −24 LKFS ± 2 dB

Raw video files

• Video format: MP4 encoded with H.264 (video) and AAC (audio)
• Video length: 15 seconds recommended, or 6, 10, 20 and 30 seconds
• Video resolution: 1920 x 1080 pixels or 768 x 576 pixels
• Maximum file size: 45 MB
• Video bitrate: 500 kbps (minimum) to 5000 kbps (maximum)
• Frame rate: 25 frames per second
• Audio: 48 kHz or 44.1 kHz, stereo, 128 kbps or higher
• Loudness: −24 LKFS ± 2 dB

Always double-check with the official documentation from the relevant video platform as creative specs change regularly and without notice.

In-stream and out-stream video

• Video aspect ratio: 16:9 and 9:16
• Video length: 15 seconds recommended, or 6, 10, 20 and 30 seconds
• Video resolution: 1920 x 1080 pixels
• File format: MP4 or MOV
• Maximum file size: 10 MB
• Video bitrate: 2500 kbps (minimum) to 3500 kbps (maximum)
• Frame rate: 25 frames per second
• Audio bitrate: 90 kbps

YouTube

For YouTube campaign creative, use the Google, Display & YouTube specs above. Do not brief 640 x 360 pixels for paid YouTube ads.

Social video

• File format: MP4 or MOV
• Video dimensions: 1080 x 1920 pixels or 1920 x 1080 pixels
• Maximum file size: 10 MB
• Video length: 1 second (minimum) to 2 minutes (maximum); 6 seconds or 15 seconds recommended

Always double-check with the official documentation from the relevant DOOH network as creative specs change regularly and without notice.

• File format: JPG, MOV or MP4
• Maximum file size: 10 MB
• Colour space: RGB and CMYK
• 1080 x 1920 pixels (most common)
• 1920 x 1080 pixels (most common)
• 3480 x 1080 pixels
• 2160 x 3480 pixels
• Video length: between 7 and 15 seconds

Other sizes depend on the exact placement. Your Account Manager will tell you if they need one of those other sizes.

Always double-check with the official documentation from the relevant audio platform as creative specs change regularly and without notice.

Audio ads

• File format: MP3, WAV or M4A
• Maximum file size: 1 MB
• Audio length: 15 seconds or 30 seconds
• Audio volume: RMS normalised to −14 dBFS, peak normalised to −0.2 dBFS
• Bitrate: 160 kbps

Companion banners (optional)

• Image dimensions: 300 x 250 pixels or 640 x 640 pixels
• Image format: JPG or PNG
• Maximum image size: 200 KB