Myaree Ceramics
From stagnant growth to a 12x ROI, discover how Myaree Ceramics transformed their digital performance with a strategic, search-first approach.
12x
"We’ve worked with Bonfire for years, but this shift into Pinterest and TikTok opened a whole new growth phase for our business. The team understood exactly where our customers were looking for inspiration – and delivered results well beyond what we expected. The return on investment speaks for itself."
From Capturing Intent to Creating It
Curtain & Blind Co’s SEO and Google Ads strategy had long been a high-performing engine, efficiently converting ready-to-buy audiences and driving consistent bottom-of-funnel results. But as the brand evolved, so did the market. Growth began to slow.
To keep scaling, they needed to reach people earlier, before search intent existed. The goal was to spark demand, not just respond to it. That meant showing up at the moment ideas form and preferences take shape.
A Full-Funnel Approach Rooted in Visual Discovery
We analysed how Curtain & Blind Co’s audience – style-driven home improvers –seek inspiration. Platforms like Pinterest and TikTok emerged as key spaces where ideas take hold well before purchases happen.
We designed an audience-led strategy that brought the brand to life through native content built for these environments. On Pinterest, we leaned into aspirational, idea-led content aligned with interior design trends. On TikTok, we crafted short-form videos synced to platform behaviour – fast, engaging and feed-native. These channels captured attention and sparked consideration.
At the same time, SEO and Google Ads played a crucial role in closing the loop. SEO targeted high-intent keywords with continual on-page refinement, while Google Ads campaigns were optimised to capture cost-efficient revenue.
Together, these efforts created a seamless path from discovery to conversion, anchored in platform fluency and performance precision.
Multi-Channel Performance That Delivered at Every Stage
Our campaign drove impact across the entire funnel. Pinterest delivered a 465% return on ad spend, proving the value of early-stage inspiration. TikTok followed with a 350% return during Black Friday, showcasing the strength of scroll-stopping creative.
Google Ads remained a dependable closer, lifting revenue by 30% on just a 7% increase in spend. SEO, the foundation throughout, delivered a 19x return.
Together, the strategy achieved:
- 46% year-on-year growth in website traffic
- 22% increase in ecommerce purchases
- 21% lift in ecommerce revenue
- 8x overall return on marketing investment
More like this
Return-On-Investment (ROI)
