RTS Training
RTS Training boosted organic bookings and visibility for its First Aid, Fire and Construction courses through a targeted SEO strategy that prioritised booking conversions and resolved keyword overlap across key course pages.
+$1,039
We came to Bonfire with ambitious growth targets and a need for more predictable, high-quality enquiries. The team quickly understood what mattered commercially and built a strategy that delivered real confidence in our pipeline. Lead quality improved, costs came down, and we finally had consistency. It’s been a key driver in our next stage of growth.
Growth Momentum
Renovation Capital was entering a major growth phase. With new ownership and a clear vision for expansion, the team wanted to lift monthly revenue by 50% and increase their project volume beyond the usual 15–18 jobs.
The challenge was that their previous agency couldn’t deliver the quality or predictability they needed. Lead volume varied too much, project sizes weren’t always aligned to their benchmarks, and the business needed a steadier foundation to scale with confidence. And with average project values exceeding $100,000, even small fluctuations in lead quality or intent had a meaningful commercial impact. Renovation Capital needed confidence that every enquiry coming through was viable, renovation-ready and aligned to the minimum project thresholds that underpinned their growth plans.
Designing a Smarter Path to Demand
Scaling Renovation Capital meant creating a digital experience that attracted the right homeowners at the right moment in their renovation journey. We built a multi-channel strategy that established early awareness, then transitioned prospects into more conversion-driven environments with messaging aligned to their renovation mindset.
With limited creative assets available, we were intentional in how each piece was deployed, using strategic staging to build familiarity first, then introduce more persuasive prompts as intent strengthened.
Using offer windows to elevate consideration
Renovation Capital’s bi-monthly offers became key decision catalysts, so we framed them within defined promotional windows to maximise relevance. These were delivered to carefully selected audiences on Meta, the strongest lead-driving channel, ensuring the right homeowners saw these incentives at a point where they were actively evaluating providers and preparing to act.
Optimising the enquiry experience
Refining the path to enquiry was essential for meeting project-value thresholds. We ran controlled tests between in-platform Meta lead forms and website conversion flows, using mirrored styling to preserve trust and continuity. Audience refinements and ongoing optimisation helped each channel serve a specific role: generating interest, capturing intent and filtering for renovation-ready homeowners who matched the business’s commercial criteria.
Results
Renovation Capital achieved the momentum it was aiming for, with a surge in qualified enquiries and a far more efficient path to acquisition. With average renovation projects exceeding $100,000 in revenue, the CPA and channel efficiencies achieved through this strategy delivered exceptional commercial return and gave the business confidence to continue scaling its pipeline.
- 22.4x Return on Investment (ROI)
- $117 average CPA from digital channels
- $28 CPA for in-platform Meta lead ads
- Significant increase in direction requests on Google Business Profile, contributing to additional showroom visits and offline leads
- Strong uplift in lead volume and quality across all paid media channels
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