When Trust is the Product, Clarity is Everything
Financial decisions carry weight. Your clients expect clear information, confident advice, and an experience that feels secure from the first search to the final sign-up.
We can help you compete in regulated, high-stakes markets by combining precision targeting, compliant content strategies, and performance analytics that prove ROI without ever compromising your credibility.
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Proven in Regulated Industries
Financial marketing demands precision and compliance, areas we’ve mastered through years of experience. - 02
Data-Backed, Human-Led Strategy
Every decision is powered by analytics but built for people, so your channels perform with authenticity. - 03
Experience Across Finance & Leasing
From brokers and planners to novated leasing and fintech, we help financial brands connect complex services with the right audiences.
Our Reviews.
We’ve helped Australian brands of every size solve visibility challenges, improve rankings and grow their share of the market. The same approach could work for you.
What Finance Brands Get with Bonfire
Working with us means your marketing is both compliant and competitive.
- Qualified, ready-to-convert leads through precision targeting
- Clearer performance reporting that demonstrates ROI to stakeholders
- Trust-centred content built for YMYL (Your Money, Your Life) industries
- Stronger organic and paid search visibility across local and national markets
- Campaigns that scale smoothly with your business
Our Core Services
We bring together the core capabilities that help financial brands build trust, attract qualified leads, and communicate clearly in regulated, high-stakes environments.
- Digital Marketing Strategy
- Search & AI Engine Optimisation
- Search, Social & Digital Advertising
- Creative Concepting & Production
- Content Strategy
- Data Management & Performance Analytics
Overcome Common Marketing Challenges in Finance
Financial marketing comes with its own set of pressures: compliance, competition, and customer caution. Here’s how we help clients turn those barriers into momentum.
Building Trust and Credibility
Financial products can feel intimidating. We help you communicate clearly with transparent messaging, visible credentials and proof of performance.
Lead Qualification and Conversion
Stop wasting time on general enquiries. With refined landing pages, pre-qualification tools and retargeting campaigns, we attract prospects who are ready to act.
Targeting High-Intent Search Queries
Generic keywords cost more and deliver less. We focus on specific, high-intent searches that reach real buyers, not browsers.
Improving Local Visibility
Local trust matters. We optimise your Google Business Profile, build local backlinks and schema, and ensure you appear where your customers actually search.
Content Gaps and Competitive Insights
Competitors often dominate search spaces by publishing more, not better. We help you find content gaps and fill them with information prized by search engines.Authoritative, Educational Content
Guides, calculators, FAQs. We create content that helps people make informed decisions and positions your brand as the expert.Proof in Practice: Fleet Network
Fleet Network helps Australians unlock financial freedom through novated car leasing, an area where clarity, trust and timing matter most.
We partnered with their team to sharpen audience targeting, strengthen paid search performance, and improve lead conversion across multiple finance-related campaigns. By aligning Google Ads, social media, and YouTube advertising under a unified data strategy, Fleet Network achieved an 8x increase in qualified leads, year-on-year.
Frequently Asked Questions
We create all campaigns within the boundaries of ASIC and AFCA guidelines, ensuring transparency in ad copy, disclosures and data use.
Yes we can. We focus on audience intent, conversion-optimised landing pages and remarketing workflows that filter out unqualified clicks early.
Both. We’re the right fit for finance providers ready to grow, whether they be local brokers and planners or larger fintech and insurance teams.
Paid media can generate qualified leads within the first month. Organic and SEO campaigns typically show strong gains from month three onwards.
Finance clients usually invest between $4,000 and $12,000 per month, depending on their goals, campaign mix and the competitiveness of their niche.
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