Posts by Sarah Salameh

Organic sessions are falling while leads hold steady. AI has taken over the research phase, and agents are now moving into the booking itself. Own the systems behind the transaction, or lose it to whoever does.

Google’s AI Mode is changing how people search and how brands are found. Bonfire SEO Manager Sarah Salameh explains what’s coming, what it means for marketers, and why the fundamentals of SEO still matter most.

Bonfire's SEO Manager explains everything you need to know about Google's new Search innovation, AI Overviews.