Traveller Behaviour Has Shifted
The booking journey has changed dramatically. OTAs now dominate the top of search, review platforms influence decision-making, and paid costs continue to rise in already crowded markets. Travellers move between mobile, desktop and aggregator sites long before they reach your website. Occupancy can swing sharply depending on local events, corporate travel cycles or shifts in interstate demand.
We support hotels by strengthening visibility where high-intent travellers make decisions and by improving efficiency across every channel that drives revenue.
- 01
Experience Across Competitive Travel Markets
Methodical planning shaped by real guest behaviour and seasonal demand patterns. - 02
Performance that Supports Direct Bookings
Organic and paid strategies that help your direct channel compete and convert. - 03
Agility When Demand Moves Quickly
Fast, data-led decisions that adapt to booking pace, marketing conditions and occupancy needs.
Our Reviews.
We’ve helped Australian brands of every size solve visibility challenges, improve rankings and grow their share of the market. The same approach could work for you.
What Hotels & Accommodation Brands Get from Bonfire
Hotels operate in fast-moving markets where small shifts in demand can have a significant commercial impact. We plan and optimise your digital activity around the points where guests compare, hesitate or commit. This includes:
- Strategy aligned to occupancy, average daily rates and direct booking targets
- Reduced dependence on Online Travel Agencies through stronger high-intent visibility
- Transparent reporting shaped for revenue managers, GMs and marketing teams
- Responsive optimisation during event peaks, seasonal changes or sudden drops in demand
- Long-term organic improvements that lessen paid reliance over time
- Seamless collaboration with your internal teams and external partners
Our Core Services
Digital marketing for hotels works best when visibility, brand experience and booking efficiency support one another. Our suite of services is designed to deliver just that:
- Digital Marketing Strategy
- Search & AI Engine Optimisation
- Search, Social & Digital Advertising
- Creative Concepting & Production
- Content Strategy
- Data Management & Performance Analytics
Overcome Common Accommodation Marketing Challenges
Hotels and accommodation providers operate in a highly competitive environment influenced by global platforms, fluctuating demand and an audience that compares every detail before booking. We help teams navigate these pressures with clarity, evidence and considered planning.
Dependence on Online Travel Agencies (OTAs)
Direct-focused SEO and paid strategy that strengthens your own booking channel.
Rising CPCs in Competitive Travel Categories
Precision targeting and measured optimisation that protect your budget.
Volatile Demand Across Seasons and Events
Agile campaigns that respond to real-time shifts in occupancy and booking pace.
Fragmented Multi-Device Booking Journeys
Full-funnel visibility that captures and attributes complex guest paths.
Review Platforms Influencing Booking Decisions
Strategies that support consistent sentiment across Google, TripAdvisor and major OTAs.
Difficulty Standing Out in Saturated Markets
Evidence-driven SEO and content that highlight what makes your property distinct.Proof in Practice: InterContinental Perth City Centre
InterContinental Perth City Centre needed stronger visibility in a competitive CBD market dominated by OTAs and high-cost search categories. Their goal was to improve organic performance, attract more direct traffic and support long-term commercial outcomes.
We developed an SEO and Google Ads strategy shaped by traveller behaviour that delivered a 54% increase in visibility, 30% increase in organic website sessions and a 28% increase in conversions.
Frequently Asked Questions
We strengthen visibility for high-intent searches and use measured, data-led optimisation to reduce reliance on online travel agencies and third-party channels over time.
We tailor reporting and communication to occupancy, Average Daily Rate (ADR) and commercial targets.
Paid activity often shows early movement within the first thirty days. SEO builds progressively, with stronger gains typically emerging between three and six months. Both channels are planned with short-term wins and long-term performance in mind.
Our campaigns adapt in real time, allowing your digital activity to respond to booking pace, market shifts or event-driven peaks.
Access to platforms, an understanding of commercial targets and any relevant seasonal or event information is a good place for us to start.
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