Bonfire has been a long term trusted partner of SwanCare's, consistently delivering impressive SEO results. Their expertise has significantly improved our online visibility, increased enquiries and boosted overall site performance. We value their reliable, results-driven approach and the measurable impact they’ve made on our digital presence.
Visibility in a Competitive Industry
SwanCare operates in a highly competitive aged care landscape, with many providers offering similar services to prospective clients. For people researching aged care, search plays a central role in comparing options and building confidence in their decisions. Without strong visibility at these moments, SwanCare risked losing ground to competitors and missing high-intent opportunities.
To address this challenge, SwanCare set clear goals: grow organic traffic, build Page 1 presence, improve Google Business Profile visibility, and increase high-intent conversions across key enquiry types. Recruitment was also a priority, with a focus on driving qualified candidates to the careers section of the website.
Working on the Fundamentals
The strategy centred on getting the basics right and keeping them right. We refined SwanCare’s core pages to align with real search behaviour, improved on-page content and mapped each service to the terms people use when researching aged care.
Regular technical audits kept the site clean, fast and easy for search engines to interpret. We resolved issues as they surfaced, strengthened site structure and maintained best-practice optimisation across metadata and internal linking.
Off-page activity reinforced these foundations through steady link acquisition and high quality directory submissions that helped build trust and authority in a competitive industry.
We also maintained SwanCare’s Google Business Profile to support local visibility and ensured all key actions were tracked. Calls, forms and other conversions fed into reporting that allowed the strategy to adjust as service priorities shifted without losing momentum.
Results
The work delivered steady, measurable improvements across all core objectives. Organic search became a reliable source of high-intent enquiries and supported both service demand and recruitment needs. As visibility improved, SwanCare captured more of the moments that matter in the aged care decision-making journey.
- 95% increase in organic conversions, year-on-year
- 3,353 phone calls generated through organic search
- 331 retirement living enquiry form submissions driven organically
- 143,977 organic sessions attracted across the three-year period
- 85,926 new users introduced to the SwanCare website through organic search
