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Off Script
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About this event
On 5 and 7 May 2026, Bonfire hosted The 7 Deadly Sins of Scaling, two masterclasses at the Bonfire office, 1/1 Rokeby Rd, Subiaco, Perth, WA. Performance Strategy Lead Brodie McMaster unpacked the paid-media habits, assumptions and rules that stall growth, muddy performance, and send businesses down the wrong path.
Hosted by Bonfire in Perth, WA, the mornings ran from 7:00 am to 9:30 am. Guests arrived at 1982 for coffee, a lighter breakfast and networking, then moved upstairs to the Bonfire office. Nicholas Willitts, Business Development Manager, welcomed the room. Brodie presented the masterclass, followed by Q&A, closing remarks, and informal networking.
The session was built for marketers, business owners and decision-makers who wanted more from their advertising — not by doing more, but by thinking better about the difference between surface-level efficiency and real business value.
Speakers
Brodie McMaster
Performance Strategy Lead, Bonfire
Brodie McMaster starts with better questions about customers and growth. As Performance Strategy Lead at Bonfire she works across audience insights, performance media and commercial strategy. She is a 2026 Women in Media Awards finalist for Media Planner/Buyer.
Nicholas Willitts
Business Development Manager, Bonfire
Nicholas Willitts welcomed both masterclass mornings and closed the session. He is Business Development Manager at Bonfire.
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