Perth
The Reputation Gap: What AI Sees vs What You're Saying
An IABC WA breakfast
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About this event
Over 200 Perth marketers joined AI In Action at Pan Pacific Perth for two keynotes — Google on AI across advertising platforms, then Bonfire on in-house research into Search Generative Experience (now AI Overviews) — plus an audience Q&A with Arshad Mirza and Matthew Elshaw, a plated breakfast, and networking with Perth marketing leaders.
Hosted by Bonfire in Perth, WA, with the team from Google Australia and New Zealand, and proudly sponsored by Business News, the complimentary breakfast on Thursday 6 June 2024 ran from 7:30 am to 9:30 am. The morning was built for senior marketing professionals and decision-makers who wanted to make their campaigns more effective with AI-driven strategy. Attendance was strictly limited, with a maximum of two tickets per organisation.
The night explored how artificial intelligence is transforming marketing — how AI is reshaping the strategies marketers use today and tomorrow.
Partners
Speakers
Arshad Mirza
Head of Partners & Agencies AUNZ, Google
Arshad Mirza leads partners and agencies for Google Australia and New Zealand. He works where technology meets human behaviour, and set out Google's 2024 case for AI that supports marketers. He has spent 16 years at Google across five markets, after analyst roles at Accenture and ANZ Bank.
Matthew Elshaw
Head of Media Strategy, Bonfire
Matthew Elshaw tests how audiences search and discover, including Bonfire's international work on Search Generative Experience, now AI Overviews. He has spent nearly two decades at Bonfire on organic search and data-led media strategy.
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