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About this event
Funnel Vision challenged traditional, linear funnel thinking and explored how the best marketers reshape strategy for the way people actually buy.
Hosted by Bonfire in Perth, WA, with special guests from Google Australia and New Zealand, the morning was built for senior marketers who want to connect brand and performance, rethink the customer journey, and make smarter decisions across every stage of the funnel.
The program included two keynotes — Google on moving beyond the traditional funnel with data, measurement and AI, then Bonfire on selecting and sequencing channels from real customer movement — plus an audience Q&A with Arshad Mirza and Matthew Elshaw, hosted by Sarah Salameh, a plated breakfast, and networking with Perth marketing leaders.
Speakers
Arshad Mirza
Head of Partners & Agencies AUNZ, Google
Arshad Mirza leads partners and agencies for Google Australia and New Zealand. He connects data, AI and measurement to the way people actually buy. He has been at Google for 16 years, across strategy, partnerships and sales.
Matthew Elshaw
Head of Media Strategy, Bonfire
Matthew Elshaw designs media strategies that follow how audiences actually move, then sequences channels to that path. As Head of Media Strategy at Bonfire he has done that work with Synergy, REIWA and Cancer Council WA.
Sarah Salameh
SEO Manager, Bonfire
Sarah Salameh leads Bonfire's SEO team and treats search as a whole-funnel problem. At Funnel Vision she hosted the Q&A after showing Bonfire's AI Overviews reporting tool, which tracks brand visibility, keyword movements, sentiment and missed opportunities in AI-generated results.
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Bonfire is Perth’s leading independent digital marketing agency, with 20+ years’ experience, Google Premier Partner status, AMI Agency of the Year 2025 recognition, and the trust of 150+ Australian brands.
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