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About this event
Multiplier is a complimentary, invitation-only breakfast at Google's Melbourne offices, 695 Collins Street, Docklands, on Tuesday 13 October 2026. Doors open at 8:15 am for breakfast and barista coffee, with the programme from 9:00 am to 10:30 am — Google on the future of Search and AI, Bonfire on the seven most common paid-advertising mistakes, and a live Q&A.
Hosted by Bonfire with special guests from Google Australia, the morning is built for Melbourne marketing decision-makers who want something they can act on before they are back at their desks.
Google's Arun Muthu covers where search is heading. Bonfire's Chelsea Craddock welcomes the room. Brodie McMaster presents the seven deadly sins of advertising.
Speakers
Arun Muthu
Head of Agency & Ecosystems ANZ, Google
Arun Muthu leads agencies and ecosystems for Google Australia and New Zealand. He works partnership-first, and keeps data and AI tied to the fundamentals.
Chelsea Craddock
Strategist, Bonfire
Chelsea Craddock leads Performance Media at Bonfire. She received the Google Honours 2025 Agency Rockstar Award, and built that practice across Australia and Canada.
Brodie McMaster
Performance Strategy Lead, Bonfire
Brodie McMaster starts with better questions about customers and growth. As Performance Strategy Lead at Bonfire she works across audience insights, performance media and commercial strategy. She has been recognised through Google's Honours program and as a 2026 Women in Media Awards finalist for Media Planner/Buyer.
Agenda
- 8:15 am Doors open. Breakfast and barista coffee
- 8:45 am Guests begin taking seats
- 8:55 am Guests seated
- 9:00 am Chelsea Craddock — Welcome and industry landscape
- 9:15 am Arun Muthu, Google — Future of Search and AI in 2026
- 9:40 am Brodie McMaster — The 7 Deadly Sins of Advertising
- 10:00 am Q&A, open floor
- 10:15 am Closing remarks, Chelsea Craddock
- 10:30 am Event concludes
Partners
Arrival
Doors open at 8:15 am. Breakfast and barista coffee are served on arrival. Parking within a short walk: Secure Parking at 700 Collins Street (opposite, via Aurora Lane), Wilson Parking at 750 Collins Street (Fishplate Lane), and Siddeley Street Car Park at 671–701 Flinders Street.
Frequently Asked Questions
Multiplier is complimentary. This is an invitation-only event, and there is no cost to attend. Register to secure your spot.
Tuesday 13 October 2026. Doors open at 8:15 am, with the programme commencing at 9:00 am. The event concludes at 10:30 am.
Google Melbourne Office, 695 Collins St, Docklands VIC 3008.
Multiplier is designed for Melbourne marketing decision-makers — CMOs, Heads of Marketing, Heads of eCommerce and Digital, and business owners who influence paid media budgets.
This is a live, in-person event. Sessions will not be recorded or streamed.
We will take photos and video during the event for future promotions. If you would prefer not to be included, tell Bonfire staff on the morning or email [email protected].
Bonfire is an award-winning performance agency headquartered in Perth, Western Australia. For over 25 years Bonfire has helped Australian businesses with SEO, Google Ads, social advertising, performance media and analytics. Recognised as Agency of the Year at the 2025 Australian Marketing Institute Awards for Marketing Excellence, Digital Agency of the Year at the 2025 Campaign Brief Awards WA, and a finalist for Digital Agency of the Year at the 2026 Campaign Brief Awards WA.
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Bonfire is Perth’s leading independent digital marketing agency, with 20+ years’ experience, Google Premier Partner status, AMI Agency of the Year 2025 recognition, and the trust of 150+ Australian brands.
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