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About this event
Multiplier is a complimentary, invitation-only breakfast at Google's Melbourne offices, 695 Collins Street, Docklands, on Tuesday 13 October 2026. Doors open at 8:15 am for breakfast and barista coffee, with the programme from 9:00 am to 10:30 am — Google on the future of Search and AI, Bonfire on the seven most common paid-advertising mistakes, and a live Q&A.
Hosted by Bonfire with special guests from Google Australia, the morning is built for Melbourne marketing decision-makers who want something they can act on before they are back at their desks.
Google's Arun Muthu covers where search is heading. Bonfire's Chelsea Craddock welcomes the room. Brodie McMaster presents the seven deadly sins of advertising.
Partners
Speakers
Arun Muthu
Head of Agency & Ecosystems ANZ, Google
Arun Muthu leads agencies and ecosystems for Google Australia and New Zealand. He works partnership-first, and keeps data and AI tied to the fundamentals.
Chelsea Craddock
Strategist, Bonfire
Chelsea Craddock leads Performance Media at Bonfire. She received the Google Honours 2025 Agency Rockstar Award, and built that practice across Australia and Canada.
Brodie McMaster
Performance Strategy Lead, Bonfire
Brodie McMaster starts with better questions about customers and growth. As Performance Strategy Lead at Bonfire she works across audience insights, performance media and commercial strategy. She has been recognised through Google's Honours program and as a 2026 Women in Media Awards finalist for Media Planner/Buyer.
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Bonfire is Perth’s leading independent digital marketing agency, with 20+ years’ experience, Google Premier Partner status, AMI Agency of the Year 2025 recognition, and the trust of 150+ Australian brands.
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