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About this event
Off Script is a complimentary, invitation-only evening at Palace Cinemas Raine Square in Perth on Tuesday 22 September 2026. Doors open at 5:00 pm for drinks and canapés in the Champagne Lounge, then a cinema programme from 5:45 pm to 7:30 pm — a keynote on distinctive creative, a fireside chat with a special guest, and an open Q&A.
Hosted by Bonfire in Perth, WA, the night is built for senior marketing decision-makers. The idea is simple: in a world where AI makes creativity faster and more predictable, the brands that win are the ones that deliberately break from their category.
Luke Williams, Bonfire's Creative Director, makes the case for distinctiveness. Rene LeMerle, General Manager of Bonfire's Creative Division, hosts. A special guest will join the fireside chat — details to be announced.
Speakers
Luke Williams
Creative Director, Bonfire
Luke Williams makes the case for distinctive creative: work that earns attention in the room. As Creative Director at Bonfire he is known for getting the best out of clients and teams. He is a PADC Best in Show and Diamond Skull winner.
Rene LeMerle
General Manager - Creative Division, Bonfire
Rene LeMerle chairs the Western Australian Marketing Association and leads Bonfire's Creative Division as General Manager. His brief is growth, positioning, and how the agency keeps evolving across brand, creative and digital marketing.
Special Guest
Speaker details to be announced
Agenda
- 5:00 pm Doors open. Drinks and canapés in the Champagne Lounge
- 5:45 pm Guests move into the cinema
- 5:50 pm Rene LeMerle — Welcome
- 6:00 pm Luke Williams — Breaking Category
- 6:30 pm Fireside chat — Luke Williams and a special guest
- 7:00 pm Q&A, open floor
- 7:15 pm Rene LeMerle — Close and thank you
- 7:30 pm Event concludes
Arrival
Doors open at 5:00 pm. Drinks and canapés are served in the Champagne Lounge. Wilson Parking sits under Raine Square via 553 Wellington Street (westbound), with a $5 flat rate after 4:30 pm on weekdays for up to 4 hours. Yellow CAT stop 24, Red CAT stop 23 and Blue CAT stop 14 are at or near Raine Square.
Frequently Asked Questions
Off Script is complimentary. This is an invitation-only event, and there is no cost to attend. Register to secure your spot.
Tuesday 22 September 2026. Doors open at 5:00 pm, with the programme commencing at 5:45 pm. The event concludes at 7:30 pm.
Palace Raine Square Cinema, 300 Murray St, Perth CBD.
Off Script is designed for senior marketing decision-makers responsible for brand, creative strategy or marketing budgets — CMOs, Heads of Marketing, Marketing Directors, Heads of Brand and Creative Directors.
This is a live, in-person event. Sessions will not be recorded or streamed.
We will take photos and video during the event for future promotions. If you would prefer not to be included, tell Bonfire staff on the evening or email [email protected].
Bonfire is an award-winning performance agency headquartered in Perth, Western Australia. For over 25 years Bonfire has helped Australian businesses with SEO, Google Ads, social advertising, performance media and analytics. Recognised as Agency of the Year at the 2025 Australian Marketing Institute Awards for Marketing Excellence, Digital Agency of the Year at the 2025 Campaign Brief Awards WA, and a finalist for Digital Agency of the Year at the 2026 Campaign Brief Awards WA.
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Bonfire is Perth’s leading independent digital marketing agency, with 20+ years’ experience, Google Premier Partner status, AMI Agency of the Year 2025 recognition, and the trust of 150+ Australian brands.
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