Multiplier
With Special Guests from Google
Perth
Win by Breaking the Category
Off Script is a complimentary, invitation-only evening at Palace Cinemas Raine Square in Perth on Tuesday 22 September 2026. Doors open at 5:00 pm for drinks and canapés in the Champagne Lounge, then a cinema programme from 5:45 pm to 7:30 pm — a keynote on distinctive creative, a fireside chat with Dylan Skinns of Austral Fisheries, and an open Q&A.
Hosted by Bonfire in Perth, WA, the night is built for senior marketing decision-makers. The idea is simple: in a world where AI makes creativity faster and more predictable, the brands that win are the ones that deliberately break from their category.
Luke Williams, Bonfire's Creative Director, makes the case for distinctiveness. Rene LeMerle, General Manager of Bonfire's Creative Division, hosts. Dylan Skinns, general manager of sales and marketing at Austral Fisheries, joins the fireside chat.
Creative Director, Bonfire
Luke Williams makes the case for distinctive creative: work that earns attention in the room. As Creative Director at Bonfire he is known for getting the best out of clients and teams. He is a PADC Best in Show and Diamond Skull winner.
General Manager - Creative Division, Bonfire
Rene LeMerle chairs the Western Australian Marketing Association and leads Bonfire's Creative Division as General Manager. His brief is growth, positioning, and how the agency keeps evolving across brand, creative and digital marketing.
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