Lovisa Jägrell

Bonfire has been named a Google Premier Partner in 2026, marking the 10th year in a row that the Performance Agency has held the status. The designation places Bonfire among the top 3% of Google Partners in Australia and a small number of agencies in Western Australia to hold Premier Partner status.

Bonfire’s Performance Media Manager, Chelsea Craddock, has been recognised twice by Google in 2025. Earlier in the year, she was named a finalist at the Google Honours Awards, and now she has taken out the top prize and been awarded Agency Rockstar (5+ Years).

For its eighth year, State of Social took over Optus Stadium under a theme that matched the moment: REFRESH. The number eight, as I'm sure we're all aware, becomes the infinity symbol when tipped sideways, a nod to constant renewal. Whether it suggests endless possibilities or the dreaded spinning wheel on your laptop, the call is the same: refresh.

Bonfire has been named Agency of the Year at the Australian Marketing Institute’s Marketing Excellence Awards. In a field that included Atomic 212º, Thinkerbell, G Squared and Rocket Agency, this national recognition highlights our data-led approach to digital marketing.

AI is reshaping how content earns visibility. Discover why brands need a publishing mindset, how Bonfire’s team is adapting in real time, and what it means for the future of content strategy.

Hayley’s journey so far has been built on adaptability, driven by a passion for digital marketing, and shaped by meaningful connections. Her advice for those entering the industry: stay curious, keep learning, and always align your work with what matters most to you.

Walking with his brother Peter and their mother, they bumped into Peter's university friend, Andrea Ivins. That meeting led Peter to a role at ‘ineedhits’, a business that brought the Gavalas brothers into digital marketing. George soon joined Peter, and in 2005, Alex joined his brothers, starting with link-building and mastering SEO fundamentals. "Life is full of sliding door moments," he reflects. "None of this might have happened if it hadn't been for seeing Andrea that day." 

As 2024 winds down, we look to the horizon of 2025, a year projected to redefine digital marketing.  To anticipate the trends ahead, we asked our team leads, managers and executives to share their insights on what's next for the industry.  

Brodie McMaster didn't take the typical path into digital marketing. "I dipped in and out of different fields," she explains. "I've always loved being creative, but I set the bar so high for myself that burnout wasn't far behind." This self-awareness led Brodie to seek a career that balanced creativity with structure—and she found her niche in digital marketing.

Sarah's journey showcases the value of balancing structure with creativity in SEO. Her advice for newcomers is simple yet powerful: find your own balance, make an impact, and remember—simplicity often wins. 

Black Friday, Cyber Monday, and Boxing Day are fast approaching, and consumers are balancing holiday excitement with tighter budgets. Senior Advisors Evan Dela-Grammaticas and Alex Gavalas offer their perspectives on how today’s economic conditions influence these critical shopping events.

Matthew and Nicole have completed and achieved Interactive Advertising Bureau (IAB) certification, making Bonfire the leading independent IAB-certified agency in WA.

With the brightest minds and visionaries from around the globe, speakers within creatives and strategy this year challenged our thinking of why being “stupid” can be smart, how to stay true to your brand DNA, and how to respond if someone says, “I want to do something in gaming.”