In the rapidly evolving media industry, staying ahead requires a commitment to continuous learning and development.
We’re proud to support our team in upskilling and deepening their knowledge. Two of our dedicated team members, Head of Media Strategy Matthew Elshaw and Senior Media Strategist Nicole Ryan, reflect this commitment to growth.
This certification represents the gold standard in digital media buying accreditation and ensures our Media Strategists have the expertise to deliver exceptional results.
What does this accomplishment involve? To achieve this certification, the IAB Digital Media Buying and Planning Certification (DBPC), marketers need to present their knowledge and competency in the content outlined in the DBPC Exam Blueprint and commit to sustaining high standards of ethical and professional practice in the industry.
They also need to earn the DBPC designation. Qualified professionals need to pass a rigorous exam to qualify for certification.
This certification reflects Matthew and Nicole’s hard work and dedication to delivering industry-leading strategic outcomes for clients. It assures our clients that they’re supported by professionals who are well-equipped to develop media objectives, design strategic digital media plans, negotiate terms effectively, and optimise campaign performance.
This certification underlines our commitment to maintaining high standards and delivering client results. As the only IAB-certified agency in WA, Bonfire continues to grow with innovative, data-driven digital marketing strategies. A big congratulations to Matthew and Nicole.