2019 Digital Marketing Trends Check-In
Now that we’re midway through the year, it’s the perfect time to check in on the digital marketing trends that were predicted to dominate 2019.
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Any business that sells goods or services online will know all to well that eCommerce is well and truly thriving in Australia at the moment.
We certainly live in the lucky country and our online retail spending figures are proof of that. Here are just some of the recent statistics to be released (see infographic below):
- 71% of Australian consumers have made a purchase online
- Online sales revenue in Australia is expected to reach more than $37bn during 2013
- 53% of users buy from Australian E-Commerce Sites instead of overseas sites
- 73% of online users in the age group of 35-44 have shopped online
- $2,108 is the average spend of each online customer in Australia
- Credit card and Paypal remain the most popular payment methods
These statistics won’t surprise many of the e-retail front-runners who know that staying ahead of the game in online retail is a never-ending race of investment in new technology and innovative marketing strategies.
