Resources

This year has already proved to be an evolutionary time for search marketing. Key industry figures like Google and Facebook have recently experienced significant challenges prompting major change. The following recap outlines the key updates and insights from recent months in Australia's digital marketing industry.

Ironically, news feeds have been awash with opinions and commentary on what is arguably the nation’s most significant proposed change to media legislation, in the News Media Bargaining Code.

The unique events from 2020 have set a precedent for change and progress in the digital marketing industry. SEO Manager Matt Elshaw, and Digital Advertising Manager Gabe Mach, share the top digital marketing trends in 2021 to inform marketers proactively preparing for the year ahead.

There is a pending Apple iOS 14 privacy update (likely coming in the next month) which will prompt users to manually acknowledge whether they wish to allow Apps to track & share their private data.

In response to the dramatic changes in consumer expectations and behaviour, Google has sought to revolutionise the foundations of analytics on a broad scale. The new Analytics platform will build upon the foundation of the App + Web property launched late last year.

The industry is undergoing an evolution to deliver personalised and meaningful experiences without compromising privacy. This shift has been headlined recently by the change in usage of third-party data to first-party data.

Google announced its third broad core algorithm update for 2020 via Twitter. The official rollout commenced at approximately 1 pm Eastern Time on Thursday, December 3rd 2020.

Rising privacy concerns have influenced key players in data technology and government regulations to design a more secure digital experience for users. The recent pandemic prompted a rapid change to virtual life, increasing consumer concern on the use of personal information via website data collection.

Movember is the leading charity movement working to spread awareness and support for men’s mental health, suicide prevention, prostate, and testicular cancer. The movement encourages participants to challenge themselves by electing to grow a moustache, or ‘mo your own way’ through a variety of fitness-based goals.

Last week Bonfire had the exciting opportunity to join Perth's bright marketing community as a sponsor for State of Social. Hosted at Optus Stadium, this year’s event was a little bit different showcasing a hybrid mix of virtual and live speakers.

Perth’s marketing community gathered at Fraser’s Restaurant to hear three of WA’s leading brands in a panel-led breakfast on how they adapted their marketing strategies and focused on their customers during the pandemic.

This November, Bonfire has committed to supporting Movember, an organisation dedicated to building awareness and support for Men's health including mental health and suicide, prostate cancer and testicular cancer. Bonfire acknowledges the significant impact that Movember has on supporting these causes.