Media Releases

Australian indie agency Bonfire brought more than 100 Perth marketers to Palace Raine Square Cinema for its first Off Script event, to discuss taking creative risks and doing unexpected work.

Skull Island Prawns has launched ‘Eat the Wild’, a new campaign via Perth agency Bonfire starring a guitar-wielding prawn and an original heavy metal music track.

Persich Personal Injury has announced the launch of its new brand campaign, “Not our first time”, highlighting the jarring contrast between a routine day and the moment an accident changes everything.

Bonfire has been named a Google Premier Partner in 2026, marking the 10th year in a row that the Performance Agency has held the status. The designation places Bonfire among the top 3% of Google Partners in Australia and a small number of agencies in Western Australia to hold Premier Partner status.

Bonfire has appointed Mike Dann as Senior Art Director. He joins from Marketforce and has already contributed to Bonfire’s Luma campaign, ‘We Hear You,’ which launched in January.

Western Australian women’s health organisation Luma has launched a powerful new brand campaign ‘We Hear You’, developed in partnership with Bonfire.

Bonfire’s Performance Media Manager, Chelsea Craddock, has been recognised twice by Google in 2025. Earlier in the year, she was named a finalist at the Google Honours Awards, and now she has taken out the top prize and been awarded Agency Rockstar (5+ Years).

Bonfire has promoted Peter Gavalas to Chief Executive Officer, marking the next phase in the agency’s evolution as it expands its creative, AI, and technology capabilities. Gavalas, who has been integral to Bonfire’s success for over a decade as General Manager of Business Operations, will now lead the agency.

Bonfire has been named Agency of the Year at the Australian Marketing Institute’s Marketing Excellence Awards. In a field that included Atomic 212º, Thinkerbell, G Squared and Rocket Agency, this national recognition highlights our data-led approach to digital marketing.

In a strategic shift, Bonfire has replaced its long-standing Subiaco billboard with a targeted digital out-of-home campaign and placed new ads closer to key WA brands and decision-makers.

Recognised for both team and individual excellence, Bonfire has secured finalist spots in the Agency Team and Agency Rockstar categories at the 2025 Google Honours Awards.

How will AI platforms like ChatGPT and Google's AI Mode reshape online search? What does it mean for business visibility and marketing? Bonfire's Will Bal will reveal all, including practical steps that you can take to stay ahead in an AI-first world. This release is courtesy of the team behind State of Social '25.