Inside Bonfire

As a performance-led agency, we’re used to driving bottom-of-the-funnel results. So when it came to running a brand awareness campaign for ourselves, we applied the same strategic discipline — with a few key shifts in focus. Here’s a behind-the-scenes look at our programmatic ‘We Found You’ campaign.

Hayley’s journey so far has been built on adaptability, driven by a passion for digital marketing, and shaped by meaningful connections. Her advice for those entering the industry: stay curious, keep learning, and always align your work with what matters most to you.

Walking with his brother Peter and their mother, they bumped into Peter's university friend, Andrea Ivins. That meeting led Peter to a role at ‘ineedhits’, a business that brought the Gavalas brothers into digital marketing. George soon joined Peter, and in 2005, Alex joined his brothers, starting with link-building and mastering SEO fundamentals. "Life is full of sliding door moments," he reflects. "None of this might have happened if it hadn't been for seeing Andrea that day." 

Brodie McMaster didn't take the typical path into digital marketing. "I dipped in and out of different fields," she explains. "I've always loved being creative, but I set the bar so high for myself that burnout wasn't far behind." This self-awareness led Brodie to seek a career that balanced creativity with structure—and she found her niche in digital marketing.

Discover how Bonfire’s Recipe Books solve recurring business challenges efficiently for our clients. Recipe Books empower our Performance Media and SEO teams to readily tackle various problems, driving consistent client success across industries.

Sarah's journey showcases the value of balancing structure with creativity in SEO. Her advice for newcomers is simple yet powerful: find your own balance, make an impact, and remember—simplicity often wins. 

We sat down with Rob Di Giovanni and Madi Barnao to learn about their approach to Bonfire's marketing and how they plan to deliver more value to clients in 2024.

Bonfire's Content Manager explores the role of content in modern digital marketing and how the Content Team at Bonfire delivers outstanding results for our clients.

With 2023 officially done and dusted, let's reflect on the year that was. We're grateful for our team, clients, and partners for helping shape 2023 into a year filled with learnings and achievements - setting a strong foundation for 2024.

We sat down with Jonette Brooking, our Head of Client Success, to discuss her approach to guiding success within the Bonfire team.

Our newly elevated General Manager of Growth, Rene LeMerle, spoke with Mediaweek Australia about his new remit and Bonfire's future expansion plans for 2022.

Another year draws to a close. While the world has grappled with plenty of challenges in 2021, all of which are very well documented, we’ve been very fortunate here at Bonfire and in Western Australia.

And on year end, it’s valuable to take a moment to reflect on the year that was, hopefully with plenty of highlights to appreciate.