Brodie McMaster

Too many campaigns still start in Ads Manager, not with the audience. There’s a better way to plan, one that begins with the people you actually want to reach. It’s a small shift that can make a big difference to how your campaigns perform.

“These drastic changes from Meta should act as a reminder; if you’re overly reliant on just one advertising channel, your marketing strategy may not be as future-proof as you once thought.”