Kira Daamen

Since 2 September 2025, AHPRA's cosmetic advertising rules have carried penalties up to $60,000 a breach. Here's what dental practices can no longer say in their ads, and the compliant lines that still convert.

AI is reshaping how consumers discover and engage with brands. Discover why a connected advertising ecosystem is now crucial for achieving visibility and measurable growth.

Luxury isn’t a click-and-go category. So why are we still measuring luxury performance with the same blunt-force tools we use to sell dish soap? To understand why standard metrics fall short, it’s important to first understand how differently luxury purchases unfold.