Search puts you in front of the customer. Reputation is what makes them choose you
The Work
A booked job starts with the right search. PT Doors didn’t need to be found by everyone looking for a garage door; it needed the homeowner whose spring had just snapped and the strata manager pricing a building’s worth of doors. So the strategy began by separating the searches that lead to work from the ones that only lead to traffic.
The homeowner wants someone who can come now, so we generated awareness for PT Doors at the top of Google for emergency and after-hours repairs. The strata manager runs a slower process across a portfolio of buildings, so the commercial pages were sharpened: industrial installations, gates and automation. Location pages reached searches suburb by suburb across the Sydney metro, and a technical tune-up kept the site clean while the rankings climbed.
But search only puts you in front of people. What turned those searches into booked work was the groundwork behind the brand: sponsorships, networking, and over 700 Google reviews at 4.9 stars. Plenty of businesses know reviews matter and stop at knowing. PT Doors did the work, and now surfaces in AI search results that weigh reputation and trust.
The Results
- Over $500,000 in revenue from 444 jobs won through organic search.
- 20.6% lift in conversion rate year-on-year.
- 48.9% more organic enquiries year-on-year, against a 33.9% rise in traffic.
- 92% of every website lead now comes from organic search – comfortably PT Doors’ biggest source of new work.
The Partnership
We’ve worked with PT Doors for just over two years now. It started as a rebuild, clearing out a backlog of technical issues and laying a foundation strong enough to grow on. What made it compound was the effort coming the other way: while we built the search presence, PT Doors built the reputation behind it. The next phase pushes further into commercial and strata work where the highest-value jobs live.
Sam and his team have gone above and beyond to grow our SEO presence on Google. We can finally see where our enquiries are coming from and we're winning more of the commercial and strata work we wanted, and they rebuilt my trust after a difficult experience with a previous provider.
