Michael Chen

Technical SEO Lead

21 years experience

Michael is a Technical SEO Lead at Bonfire and has been a member of our team since 2005.

Michael's Work

Forrestdale Veterinary Hospital

A location-page SEO strategy put Forrestdale Veterinary Hospital in Google's top three across a dozen suburbs it has no clinic in, lifting organic conversions 12.9% year-on-year.

123.5x

estimated return on investment (ROI)

City Beach Veterinarians

When City Beach Vets outgrew the suburb it was named after, an SEO-led relocation strategy carried its rankings to Doubleview and grew organic conversions 49.5% year-on-year.

90.7%

of all conversions from organic search

Articles

The Art of Making SEO Look Unplanned

A page doesn't rank as a Word document. Michael Chen, our Technical SEO Lead, on why the real SEO work starts after the optimised copy is approved.

Learn more

Forrestdale Veterinary Hospital

City Beach Veterinarians

The Art of Making SEO Look Unplanned

AI Search Is Driving Growth You Can’t See Yet: Lessons From Our Recent Masterclasses

Bonfire retains Google Premier Partner status for 10th consecutive year

Mike Dann joins Bonfire as Senior Art Director

The Holy Grail of Digital Marketing, Long Songs, Marketing Investments & London — The Bonfire Newsletter — Issue 03

WA women’s health organisation Luma launches new ‘We Hear You’ campaign via Bonfire

Michael Chen

Michael's Work

Forrestdale Veterinary Hospital

City Beach Veterinarians

Articles

The Art of Making SEO Look Unplanned

We’re ready to listen