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The Alfresco Factory

Perth based business The Alfresco Factory is renowned for producing quality hand-crafted wood fire ovens and outdoor kitchen supplies. Following an exciting rebrand and expansion in 2017, they approached Bonfire.

  • 15%

    Increase in online sales as a result of SEO.

  • 74%

    Keywords ranking on Page 1 of Google within the first eight months.

  • 127%

    Increase in organic traffic to the website in the last six months.

Results as of June 2018.


As part of a rebrand, The Alfresco Factory launched a new website. Unfortunately, the new domain’s performance negatively impacted the company’s online presence and dramatically decreased sales. The Alfresco Factory urgently needed help with their digital marketing and highlighted the following business goals:

  • Achieve Page 1 Google ranking with a brand-new domain
  • Grow organic traffic to the website
  • Increase sales on the website
We employed Bonfire in November 2017 to work on SEO on our new website. It was a particularly worrisome time for us as we had just re-branded our business and launched a new website on a new domain and we were concerned that we were losing the organic traffic that our old, Google trusted website had been very successful in securing.

Given that we rely very heavily on our website to generate sales leads, it was painfully clear that we needed to ensure that our new website was going to be found. It was apparent during our first meeting with Nicole at Bonfire that she had taken the time to get to know our website, our business and our market. We really liked that she listened to our concerns and took on board all the knowledge and experience we have with our customers and their research/buying patterns and coupled this with her own knowledge to develop a very effective campaign.

We have definitely seen a huge increase in organic traffic to our new website since employing Bonfire, and a 15% increase in sales in comparison with the same time last year is proof that our customers are finding us. The whole team at Bonfire have been a pleasure to work with and we have no hesitation recommending their services – particularly to other small businesses which, like ours, are reliant on their internet presence.
Trent Chilman and Jonelle Lowe, The Alfresco Factory Owners


To reach The Alfresco Factory’s business objectives, Bonfire identified the best solution would be to create a digital marketing strategy using organic search marketing. Since its implementation, Trent and Jonelle have noticed significant results. As of June 2018, there has been a 15% increase in sales and organic traffic to the website has continued to grow each month. Within the first eight months, 74% of selected keywords ranked on Page 1 of Google. While organic traffic has increased a tremendous 127% to the website in the last six months alone.

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