After select testing to only a small group of celebrities, sports teams, sports leagues, movie studios and museums, Google “Posts” have been released to all local businesses.
In a nutshell, Posts allow local businesses to publish daily events, special offers, top products and other content, direct to Google Search and Maps.
And the best part is that it’s done in real time.
Allowing time sensitive offers to be posted direct to the search results is a significant promotional opportunity for businesses. We’ve already seen some impressive engagement results from the testing we’ve done for clients.
With 82% of people turning to search engines to find local information, your Google listing is the ideal place to showcase what is unique about your business. Even when customers know exactly what they’re looking for, they still want to get to know the business and see what it has to offer. That’s why Google My Business is bringing Posts to local businesses — an easy way to help attract new customers and build relationships with the customers you already have.
No better time to polish up the local SEO component of your organic search strategy and leverage this important new release.