Posts by Bonfire

Bonfire has promoted Peter Gavalas to Chief Executive Officer, marking the next phase in the agency’s evolution as it expands its creative, AI, and technology capabilities. Gavalas, who has been integral to Bonfire’s success for over a decade as General Manager of Business Operations, will now lead the agency.

Instagram posts can now show up in Google search results, but only if you’ve set things up correctly. We break down what’s changed, why it matters, and the simple steps marketers can take to make their content discoverable beyond the app.

Recognised for both team and individual excellence, Bonfire has secured finalist spots in the Agency Team and Agency Rockstar categories at the 2025 Google Honours Awards.

How will AI platforms like ChatGPT and Google's AI Mode reshape online search? What does it mean for business visibility and marketing? Bonfire's Will Bal will reveal all, including practical steps that you can take to stay ahead in an AI-first world. This release is courtesy of the team behind State of Social '25.

Bonfire has opened shop in Melbourne, expanding its East Coast footprint with a new office. The move brings the agency closer to clients, collaborators and platform partners, with Chelsea Craddock, Kelvin Sim and Brodie McMaster leading the charge.

Bonfire has launched a dedicated creative department, marking a new chapter in its 24-year history of digital performance. Led by former Marketforce creative director Luke Williams, the move unites data and creativity under one roof to deliver smarter, more effective work for clients.

Bonfire has been awarded Digital Agency of the Year at the 2025 Campaign Brief WA Awards, their third time winning the prestigious award.

Bonfire has been awarded Accredited Member status by Advertising Council Australia (ACA) for 2025, recognising its commitment to industry-leading employee policies, mental health standards, and organisational ethics.

Learn how to optimise your content for Google’s new AI Overviews. Caitlin Willing shares user-focused strategies to ensure visibility and relevance in search results.

Discover AI's transformative role in marketing and Google's new AI Overviews with a recap of our recent event, AI in Action.

User interactions with ads have changed over the last four years. Our Performance Media Lead explores this change and how it has lead to the rise of programmatic advertising in Australia.

We're thrilled to be named a Google Premier Partner for 2024, for a ninth consecutive year.