Posts by Bonfire

On the cusp of 2024, dive into the nexus of authenticity and AI in social media marketing to be prepared for the coming year. Experts predict - and explain - how tailored strategies and genuine connections can elevate your ROI.

Experience the speed, scalability, and innovation of Generative AI in SEO content creation, while being mindful of issues such as plagiarism and tonal nuances.

We sat down with Jonette Brooking, our Head of Client Success, to discuss her approach to guiding success within the Bonfire team.

Data-driven strategies have become the bedrock of marketing success. To unlock the full potential of your campaigns, you need to understand the tools that collect and analyse your data.

Relying solely on individual data points doesn't often provide an explanation for campaign results. Amidst a sea of data, marketers can find it tough to pinpoint which metrics truly matter. Insights, obtained by analysing data points in context, reveal cause-and-effect relationships and guide actionable strategies.

The report explores the rise of fan-creators, the use of multi-format video and the impact of AI on increasing engagement with the modern audience.

The digital marketing industry never sits still, and one of the most important privacy changes is about to happen. Find out Google's newest update on the deprecation of third-party cookies.

As budgets tighten and expectations grow, Chief Marketing Officers have to squeeze more out of less.

Data and emapthy go hand-in-hand. Discover how data helps you create more engaging and inclusive experiences.

Marketers face a paradox of delivering meaningful digital interactions whilst their audiences are demanding greater privacy. How can we establish strong, loyal connections whilst meeting conflicting expectations?

We're proud to announce that we have received Premier Partner status in the 2023 Google Partners program.

The Australian Marketing Institute announced the State winners for the 2022 AMI Marketing Excellence Awards at Doltone House, Sydney.