Bonfire Heads East, Opens Melbourne Office

Bonfire has opened its doors in Melbourne, led by Performance Media Manager Chelsea Craddock, who has relocated to establish the office. She is joined by SEO Strategist Kelvin Sim, who brings several years of Melbourne-based experience to support the growth of Bonfire’s East Coast operations.

“Expanding into Melbourne was a logical move for the agency,” said Rene LeMerle, General Manager – Growth. “We’ve been servicing a large number of East Coast clients from our Perth HQ. Now with a team working in Melbourne, and a new office location, we can provide a deeper level of partnership. And we’re better equipped to leverage our agency partnerships with the ad platforms.”

Brodie McMaster, Senior Performance Media Specialist, is also joining the team, adding depth to Bonfire’s Melbourne offering and enabling more face-to-face support for local clients.

“The move brings our team closer to clients, collaborators, and key platform partners, providing greater access to industry events and opportunities with companies like Google and Meta, which have offices in Melbourne, and TikTok, which regularly hosts events there,” said Craddock.

Pictured L-R: Kelvin Sim, Chelsea Craddock and Rene LeMerle.