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Furniture Bazaar (2020)
74%Increase in organic conversions
See Case Study -
A1 Locksmiths
101%Increase in website conversions
See Case Study -
Dion for Brides
88%Increase in organic conversions
See Case Study -
CurtainWorld
63.5%Increase in form submissions
See Case Study -
Solid Gold Diamonds
189%Increase in online enquiries
See Case Study -
REIWA
30%Increase in new users
See Case Study
Why choose Bonfire for social advertising?
Like everything we do as a digital marketing agency, our approach to social media advertising is scientific. Rigorously so. Our data-driven methodology isn’t only about quick wins or traffic. It’s formulated and continuously optimised by our team in Perth to deliver the bottom-line results you want to achieve.
Here, you’ll have over 50 of the industry’s brightest minds on your social media advertising case. Specialists in paid advertising on Facebook, Instagram and LinkedIn. Experienced consultants using AI-powered tech to maximise your ROI.
The results speak for themselves. Check out our social media advertising case studies for clients large and small across the country and industry spectrum. It’s a track record that made us Digital Agency of the Year for 2022.
Facebook
With over 140 million businesses on the platform, and over 2 billion active monthly users, Facebook is the biggest social networking tool in the world. Our Facebook specialists can help you tap into Facebook’s impressive targeting capabilities with a strong Facebook marketing strategy.
Instagram
With over 1 billion active monthly users, Instagram is the second biggest social networking tool in the world. Our Instagram specialists can help you reach your ideal customers with a strong Instagram marketing strategy.
LinkedIn
Dubbed the most popular professional networking platform, LinkedIn has over 700 million users. Our LinkedIn specialists can help you target B2B decision makers with a strong LinkedIn marketing strategy.Our Reviews
Don’t just take our word for it. Bonfire has received a 4.9/5 star rating from over 150 clients on Google.
Home to the best social media advertising specialists.
Any social media advertising company can invest in technology. But technology is only ever as good as the people using it. At our Perth agency HQ, we invest in both talent and technology. Relentlessly. The best social media specialists. The best technology at their fingertips.
Our approach to social media advertising.
When we say our team in Perth has perfected the science of social advertising, we literally have a formula: Process + Smarts + Analysis + Tools = Success. It’s at the heart of everything we do as a digital marketing agency.
Process
The most effective social media advertising strategies are founded on research and analysis – ongoing, highly focused research and analysis. This is how our social media experts in Perth continuously improve and optimise your campaigns to maximise ROI. Here’s how it works:- Brief. First, our social media advertising consultants work with you to define objectives, KPIs and segmented audiences.
- Research. We develop our understanding of your target market and their behavioural traits, enabling us to connect with them effectively on social.
- Develop. The social media experts at our Perth agency HQ develop and implement a strategy and campaigns specifically for your company.
- Monitor. We continually monitor your campaigns’ key metrics to ensure they are aligned with our agreed KPIs and refine campaigns accordingly.
- Iterate. The process of testing and iterating your social media advertising campaigns is an ongoing one. Together, we’ll continue to learn, refine and evolve to generate the highest return on your marketing investment.
Smarts
Our social media advertising consultants are experts in Facebook, LinkedIn and Instagram advertising. But just as importantly, they’re supported by an even broader digital marketing and performance team, providing the breadth and depth of insights and knowledge that sets our agency apart.- Search engine optimisation
- User experience (UX)
- User interface (UI) design
- Digital marketing
- Web development
Analysis
From analysing your audience to analysing campaign performance, our social media advertising experts identify and assess issues and opportunities rigorously, based on your strategic objectives.Tools
As a digital performance agency where our consultants use cutting-edge tech to analyse and optimise digital marketing campaigns, we pride ourselves on providing the same level of insights to you. As a client, you’ll have tools providing real-time, 24/7 campaign performance and activity transparency.- ROI calculator, with real-time campaign performance metrics
- Call-tracking (conversion) software
- Performance Forecast tool, using our proprietary forecast model to aggregate data from Google Analytics and forecast SEO performance
Target Audience
We research your business, customers, and the market to determine your ideal target audience.
Best Practice Optimisation
Staying informed of platform updates and using industry leading techniques enables us to increase leads and decrease costs.
Creative and Messaging
We work with you to utilise branding elements and promotional messaging to develop powerful ad copy that converts.
Advanced Reporting Techniques
We combine multiple variables to create dynamic ad content which serves the best performing ads to the right people.
Multivariate Ad Testing
We combine multiple variables to create dynamic ad content which serves the best performing ads to the right people.
Measurable Results
Sophisticated analytics which provides transparency on advertising campaigns that produce real bottom line value.Fearless Experimentation
Our team are constantly testing ad copy, keywords, landing pages, and bidding models to optimise every marketing budget.
Machine Learning
We utilise a combination of Facebook and LinkedIn’s audience targeting and dynamic messaging to efficiently meet campaign objectives.
Advanced Targeting
Thanks to the tech wonders of lookalike audiences and pixels, we can ensure audience match is optimal.
Multi-Channel Campaigns
Social media reaches its true potential when delivered as part of our multi-channel and integrated digital marketing campaigns.
Strategy
Achieve your business goals and build your brand through a social media strategy.Transparency and accountability.
We don’t hide behind social metrics.
Ask the social media advertising specialists at our agency HQ in Perth what metrics they use to measure campaign effectiveness and they’ll tell you that all metrics have a role to play. But they’ll also tell you the only metrics that ultimately matter are ROI and your bottom line. And you can hold us to that.
Analyse our performance for yourself.
Instead of hiding behind campaign metrics like your average social media agency, we’ll openly share what we do and how we’re performing. You can use our performance tracking and forecasting tools to see and assess everything our social advertising consultants do for you.
Using technology to unearth deeper insights.
Artificial intelligence (AI). Machine learning. Predictive data analysis. Process automation. As a performance-focused digital marketing company, we’re continually investing in the best new technologies so our social media advertising team have more accurate data and deeper insights to inform your campaigns and optimise ROI.
CV Check
See Full Case StudyFollowing a change in business model and expansion into New Zealand, B2B police and employment check provider CVCheck turned to Bonfire to pivot their search marketing strategy.
- 12.5%
Growth in transactions from organic search
- 12%
Increase in revenue from paid search
Solid Gold Diamonds
See Full Case StudyAs one of Australia’s premier diamond jewellers, Solid Gold Diamonds source and deliver the finest jewellery. To attract more customers and grow their business online, they turned to Bonfire.
- 189%
Increase in online enquiries from paid traffic
- 61%
Increase in enquiries from Google
Termitrust
See Full Case StudyTermitrust has been Australia’s trusted name in the pest control industry for over 20 years. Ambitious to grow their online footprint and increase sales, they partnered with Bonfire.
- 86%
Increase in all website traffic
- 84%
More calls from Google Ads, year on year
- 20
Keywords in top 3 positions on Page 1 of Google
A1 Locksmiths
See Full Case StudyA1 Locksmiths have serviced Perth’s metropolitan region for over 25 years.
- 45%
Conversions facilitated by mobile/tablet devices.
- 50%
Keywords appearing in the first three positions on Page 1 of Google.
- 79%
Website traffic are first-time visitors.
- 101%
Increase in website conversions, year on year.
Water Corporation
See Full Case StudyThe Water Corporation are the principal suppliers of water, wastewater and drainage services throughout the State of Western Australia.
- 1.
Increase community engagement with online content.
- 2.
Drive more visitors to the website and self-service portal.
- 3.
Make utilities information more accessible to the community.
The benefits of smart social media advertising.
Any marketing agency can create a social media ad campaign. Our data-driven methodology and experienced consultants develop strategies and campaigns that deliver tangible results. Results you can see. In the real world. In your bottom line.
- Cut through on any social channel
- Increase brand awareness
- Improve website traffic and conversions
- Reach highly targeted audiences
- Maximise your return on investment
- Integrate seamlessly with other digital marketing activities
Choosing a reputable social advertising partner.
Social media advertising can increase brand awareness, increase the number of visitors to your website and, in turn, improve your bottom line. But if it’s badly managed, social can also be a waste of time. And your marketing budget. Here’s what to look for in a social media advertising agency or consultant:
Quality Google Reviews.
Quality Google Reviews. Any agency worth their salt will have good reviews. We’re proud to have a 4.9-star rating from over 200 reviews.
A proven track record.
You need proof that an agency or consultant has delivered results. Ask for case studies like ours.
Transparency and accountability.
If a social media company isn’t open about what they do and how they’re performing, it’s a bad sign. We give you tools so you can monitor our work and results.
Experience in your industry.
We’ve worked with small start-ups and the largest enterprises across practically every industry.
Are we the right social ad agency for you?
With clients of all sizes across Australia, the team at our Perth agency HQ and our offices around the country have the breadth of experience and depth of social media advertising expertise you need. And crucially, we can prove it.
Micro
Our smaller clients represent 34% of 1 – 10 employees and are considered to have a strong growth mindset.
Small
We consider 29% of our clients to be small businesses of 11 – 50 employees.
Medium
We consider 27% of our clients to be medium businesses of 50 – 100 employees.
Enterprise
10% of our clients are larger businesses employing 100+ staff.
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