Issue
As an active mum of two, Swoodi Creator Bree Heather’s unique beach robes, hooded swim towels and activewear focus on comfort, functionality and fun. To grow her business, she needed help to drive more traffic to the brand’s eCommerce website, boost conversions and ultimately improve sales online.
Methodology
In 2018, Swoodi engaged Bonfire’s Search Engine Optimisation (SEO) service to simultaneously improve their brand awareness and the profitability of their eCommerce store. As SEO specialists, Bonfire’s technicians used Google best practice to correct several issues on Swoodi’s website to improve its search engine results page (SERP) rankings and increase traffic. To improve transparency and campaign insights, we implemented conversion tracking on Swoodi’s website for the first time.
"Jenny has been amazing to deal with as my account manager! I highly recommend."
Results
Working together with Swoodi, Bonfire’s team has executed a profitable SEO strategy that has delivered fantastic results. Since the start of the campaign, Bree has experienced a remarkable sales increase of 174% and a total online order increase of 119% year on year. Additionally, website traffic has increased by an incredible 364% year on year, reaching an all-time high between October and November of 2018. These achievements have enabled Swoodi to attract more happy customers and further grow the brand’s profile online.
