Posts by Rene LeMerle

Google’s AI-led search is rewriting the rules of brand visibility. Bonfire’s General Manager – Growth unpacks what this means for marketers, and how to stay front and centre in a zero-click world.

Bonfire has achieved Meta Badged Business Partner status. This is a verification reserved for top global Meta agencies, and provides clients with exclusive access to tools, support, and innovation.

We sat down with Rob Di Giovanni and Madi Barnao to learn about their approach to Bonfire's marketing and how they plan to deliver more value to clients in 2024.

With 2023 officially done and dusted, let's reflect on the year that was. We're grateful for our team, clients, and partners for helping shape 2023 into a year filled with learnings and achievements - setting a strong foundation for 2024.

Another year draws to a close. While the world has grappled with plenty of challenges in 2021, all of which are very well documented, we’ve been very fortunate here at Bonfire and in Western Australia.

And on year end, it’s valuable to take a moment to reflect on the year that was, hopefully with plenty of highlights to appreciate.

Ironically, news feeds have been awash with opinions and commentary on what is arguably the nation’s most significant proposed change to media legislation, in the News Media Bargaining Code.

In response to the dramatic changes in consumer expectations and behaviour, Google has sought to revolutionise the foundations of analytics on a broad scale. The new Analytics platform will build upon the foundation of the App + Web property launched late last year.

Barbagallo Watch, the Perth home for exclusive international timepieces, has engaged digital performance agency Bonfire, to help double down on their digital marketing and expand their retail operations.

The craft beer market is on a meteoric rise. New brands and styles popping up almost weekly. So, one of WA’s original and most recognised craft brewery’s, Gage Roads Brewing Co, turned to Bonfire to sure up their market position digitally.

The WA State Finalists for the 2020 AMI Awards were released with Perth based digital performance agency Bonfire leading the way – as WA finalist - Agency of the Year.

Hailed by many in the industry as the biggest update since Penguin 2012, the latest Google algorithm update has left many website owners reeling.

The digital advertising industry has been under extensive scrutiny over the last few years.