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Posted on 12th May, 2016 by Courtney Mills
We recently hit the “go live” button on one of the biggest website projects we’ve ever taken on.
Therapy Focus is Western Australia’s largest non-Government disability therapy provider. They needed a website that catered for it’s very broad audience.
With a wealth of information and resources on offer, we knew we were in for a challenge.
With over 40 pages, a blog, payment gateway and events page, this was quite a build for our team. However, we are truly proud of the end result.
See the Therapy Focus website for yourself here: http://therapyfocus.org.au/
Posted on 9th May, 2016 by Courtney Mills
The recently announced 2016/17 Federal Budget has again shone the spotlight on multi-national tax avoidance, otherwise known as “Google Tax”.
The government plans to put in place a number of measures that will help it secure almost $4 billion dollars in “lost tax” from Australia’s top multi-national companies including Google and Apple by July 2020.
As a start, the Australian Tax Office (ATO) is getting $679 million over four years to fund a 1,300 person taskforce to ensure multinationals, private companies and wealthy individuals pay the right amount of tax.
Beginning July 2017, the tax system will also get a new Diverted Profits Tax law. The regulation will impose a penalty rate of tax at 40% on large multinationals that are found to have attempted to shift Australian profits offshore to avoid paying tax. This law is a follow on from the Multinational Anti-Avoidance Law which was passed in December last year.
A similar law was introduced in the UK recently and forced Google to agree to pay the UK government £130 million in back taxes.
In Australia, the issue with Google arises by it booking its advertising revenue from Australia in Singapore where the tax rate is lower, therefore not counting income it earns through advertising locally.
Google has already made progress to rectify this issue. Google’s Australian business restructured at the beginning of January 2016 so that it now recognises revenue from the marketing and selling of certain services and products to Australian based customers.
While for the everyday Australian an extra $4 billion in the coffers is an attractive prospect, what implication will this have for Australian advertisers?
Advertisers and agencies will be keen to see whether the new tax will have an effect on the advertising rates they pay to Google. For example, would Google pass on this cost to advertisers by increasing CPC rates on AdWords campaigns? If the cost is passed on, this is likely to have quite an impact on the marketing budgets of businesses across Australia.
Google says that in 2015 it’s workforce grew to around 1200 people in Australia and the company invested more than $400 million into its Australian operations. If this new tax encouraged Google to shutdown operations and move offshore, it could have dire consequences for Australian advertisers and agencies alike.
So we wait with baited breath for the July 2nd election result to see if these laws will become a reality.
Posted on 5th May, 2016 by Courtney Mills
For the first time ever, the Bonfire team got all dressed up last Friday and attended The Oasis Ball and Campaign Brief Awards.
In it’s 21st year, the event was held at the Crown Grand Ballroom and celebrated and awarded some of WA’s biggest advertising achievements.
It had been touted as the WA advertising industry’s biggest night of the year and it certainly didn’t disappoint.
MC’s Karl Stefanovic and Tim McMillan were in great form, combining well to make for an entertaining night.
Although the awards provide very little opportunity for Bonfire’s digital marketing prowess to be commended, we had a fantastic evening mingling with our advertising peers.
Congratulations to all of the winners. We all had an absolute blast at the event and can’t wait to return next year.
Posted on 8th Apr, 2016 by Courtney Mills
We’re thrilled to announce that Fremantle-based mortgage broking company, Loan Monster, has joined Bonfire.
By partnering with Bonfire, Loan Monster aims to refine its existing digital strategy and maximise the value from the online channel.
We will develop a digital marketing strategy aimed at capitalising on the significant Google search volumes in the Perth loan market.
News of this appointment was published by Campaign Brief.
Posted on 4th Apr, 2016 by Courtney Mills
In 2015, Australian digital advertising spend increased 25% over the previous year and cracked $6 billion.
What makes this news such a milestone is the fact that it’s the fifth consecutive year of double-digit growth for the industry.
It’s news that doesn’t surprise our CEO, Clay.
This news solidifies the fact that advertisers have ‘seen the light’ and are investing more heavily in digital as it provides more opportunities to reach consumers. From mobile, to video and display advertising, digital is one of the few forms of advertising that continues to innovate and consistently deliver measurable results.
He has shared this thoughts on the news and where digital is heading with Campaign Brief.
Posted on 29th Mar, 2016 by Courtney Mills
What’s better than one Bonfire billboard…?
Two Bonfire billboards!
It will be hard to miss us when you’re driving around the city and suburbs, this month.
We’ve two new billboards. The first is in prime position on Hay St in Subiaco (above Acton Real Estate). You will see our second billboard as you cruise along Stirling Highway in Cottesloe.
Our use of billboards across Perth helps us convey that integrated marketing – offline and digital – can work together. We would love to hear your thoughts.
Posted on 16th Mar, 2016 by Courtney Mills
It’s no secret we love our Subiaco HQ.
If you haven’t been into our offices (tisk, tisk!), you can now take a sneak peek.
Google recently dropped by to take some photos for Google 360 images.
Here’s the virtual tour https://goo.gl/Bytusn or you can see some of the images in the gallery below.
Even better, drop by our office at Level 1, 1 Rokeby Road, Subiaco (we make a pretty mean coffee!)
Posted on 2nd Mar, 2016 by Courtney Mills
To celebrate 20 years in the Digital Marketing industry, we’ve been featured in this month’s edition of Campaign Brief magazine.
Since starting out in 1996, we’ve seen tremendous change in the online space. In the beginning, there was no Google. They only came on the scene in 1998. However, 2015 was our biggest year so far. We’ve had a stunning year of growth with new clients including Bonds, reiwa.com and Rusty.
2015 was pretty epic, but 2016 is on track to be even better!
(As you can see from our accompanying ad, we take Digital Marketing very seriously!)
Posted on 26th Feb, 2016 by Courtney Mills
One thing business owners and marketing managers fear the most is not being able to find their website in Google.
Unfortunately, this fear was a reality for Himac. Their brand new website couldn’t be found anywhere in Google, so they asked us to help.
We’re happy to report that over the past 18 months, we’ve steadily built Himac’s organic ranking in Google.
Here’s just some of the main results:
Big pat on the back for our Digital Services team. These are some great results and we have one very happy client.
Posted on 25th Feb, 2016 by Courtney Mills
Advertising on Google is competitive at the best of times.
Google has just made the game even harder by announcing a major change to the way it will display ads in its search results page.
Google will no longer display ads on the right hand side of the SERPs. Instead, these ads will only be displayed at the top and bottom of the page.
Our CEO, Clay Cook, spoke with Campaign Brief on this change and the impact it will have on advertisers and SEOs alike.