InterContinental Perth City Centre
SEO + AdWords
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Set to open on the 15th of October 2017, the InterContinental Perth City Centre will be the 6th InterContinental hotel in Australia, and the first in Western Australia. As a branch of the InterContinental Hotels Group, the hospitality giants have been pioneering travel across the globe for over 70 years, and were the first ever international luxury hotel company.
It’s no secret online competition for hotels and business accommodation in Australia is high. Recognising this, the InterContinental Perth City Centre sought out our team to help kick-start their digital strategy. We sat down with them and discussed their initial goals which included:
|Increase online bookings & room reservations|
|Attract national & international business travelers|
|Promote the use of their corporate & bespoke event spaces|
In anticipation of their new website, our team have already started work for the InterContinental Perth City Centre, setting up a long-term search engine optimisation strategy and Google AdWords campaign.
Due to the nature of their business, and their desire to target international and local business travelers, we’ve chosen to focus on Australian, Singaporean and Malaysian online markets.
Our team are extremely excited about this new venture and look forward to achieving some fantastic results!Enquire now about our SEO Services
As a regular business traveller, I appreciate well managed and luxurious hotel experiences, which is why it’s great to see InterContinental bringing their premium hotel brand to Perth. Our team are really enthused about the opportunity to work with such an esteemed and highly motivated brand, and look forward to the possibilities that lie ahead.
Clay Cook CEO, Bonfire
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