Strategy & Insights

Learn why CPC has risen by 41% and CPM by 64% over the past five years and find out how to adapt your strategies and budgets to these changes.

Learn how to optimise your content for Google’s new AI Overviews. Caitlin Willing shares user-focused strategies to ensure visibility and relevance in search results.

User interactions with ads have changed over the last four years. Our Performance Media Lead explores this change and how it has lead to the rise of programmatic advertising in Australia.

We researched over 200 keyword phrases about Australian brands and discovered what drives AI-generated responses. Dig into our research to learn how you can guarantee brand visibility in Google's AI Overviews.

Prepare for Google's future of search. This guide explores how Australian marketers can adapt to AI-driven search results. Learn about adapting SEO, content creation, and multi-channel strategies for AI Overviews' impact on user behaviour, brand visibility, and ad efficacy.

Bonfire's SEO Manager explains everything you need to know about Google's new Search innovation, AI Overviews.

Change is finally coming. Be prepared by understanding what changes have happened, what the future holds, and how to transition from third-party data to first-party.

On the cusp of 2024, dive into the nexus of authenticity and AI in social media marketing to be prepared for the coming year. Experts predict - and explain - how tailored strategies and genuine connections can elevate your ROI.

A refined approach to presenting marketing metrics tailored to your audience's appetite for detail. From panoramic overviews for decision-makers to the granular deep dives for data experts, discover how to craft a pitch-perfect narrative that resonates and informs.

Experience the speed, scalability, and innovation of Generative AI in SEO content creation, while being mindful of issues such as plagiarism and tonal nuances.

Data-driven strategies have become the bedrock of marketing success. To unlock the full potential of your campaigns, you need to understand the tools that collect and analyse your data.

Relying solely on individual data points doesn't often provide an explanation for campaign results. Amidst a sea of data, marketers can find it tough to pinpoint which metrics truly matter. Insights, obtained by analysing data points in context, reveal cause-and-effect relationships and guide actionable strategies.