Resources

The Australian Marketing Institute announced the State winners for the 2022 AMI Marketing Excellence Awards at Doltone House, Sydney.  

Back for its fifth year, State of Social ‘22 went bigger and better with Bonfire by their side. Held at Optus Stadium on the 23rd and 24th of August, Perth put on the weather for all of the speakers who flew in from over east and overseas. This year’s theme was “What’s your MVP?”

Bonfire’s Head of Marketing, Hayley Boneham and Performance Analytics Product Lead, Johari Lanng will be joining State of Social ‘22 on the 23 and 24 August.

Digital performance agency Bonfire and digital marketing agency Living Online announced as finalists for the prestigious Marketing Agency of the Year award. 

We are thrilled to have won the Digital Agency of the Year award at the 2022 Campaign Brief WA Awards.

Not-for-profit association Trails WA has partnered with digital performance agency Bonfire to launch its new digital platform, featuring downloadable maps and information for over 800 sanctioned trails across WA.

Covid-19 has undoubtedly changed the way businesses operate and how consumers behave. As a result, marketers had to reevaluate their digital marketing strategies to stay relevant and profitable. But what are the lasting impacts of the pandemic on digital marketing?   

Our Head of Innovation, Sam Gabell, shares his thoughts on Google’s announcement to sunset Universal Analytics and what it means for marketers.

Our newly elevated General Manager of Growth, Rene LeMerle, spoke with Mediaweek Australia about his new remit and Bonfire's future expansion plans for 2022.

Last week, Google recognised the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of its Google Partners Program.

LeMerle joined the agency as Marketing Manager in 2005. During his tenure, the agency has accomplished many significant milestones including the launch of the Bonfire brand, various agency of the year awards and it continues to achieve record revenue YoY.

Another year draws to a close. While the world has grappled with plenty of challenges in 2021, all of which are very well documented, we’ve been very fortunate here at Bonfire and in Western Australia.

And on year end, it’s valuable to take a moment to reflect on the year that was, hopefully with plenty of highlights to appreciate.