Why choose Bonfire for performance media?
Our performance media specialists at our Perth agency HQ combine award-winning paid search management smarts and AI-powered technologies to make every dollar of your performance media budget count. And every click, too.
From choosing the best paid search channel – Google Ads, the Google Display Network, Facebook, or Instagram – through to continually optimising your campaigns, we’re forensic in our approach. We have 51 of our industry’s brightest, most experienced minds managing everything in-house.
Our data-driven methodology is precise, accountable and delivers quantifiable bottom-line results. It’s how we maximise ROI for clients large and small across Australia. And it’s what has made our digital performance agency Digital Agency of the Year 2022 and Perth’s leading independent Google Premier Partner.
Pay-Per-ClickPay-per-click (PPC) is a great way to to achieve quick results through Google Ads (AdWords). Our PPC specialists can develop a strategy that strengthens your brand and attracts more people to your site whilst the organic results are growing.
Social MediaLower costs, sophisticated targeting, and a immense global userbase, makes social media a favourable advertising option for businesses. Our social media specialists can develop a marketing strategy that delivers consistent results.
Google Display NetworkGet your business in front of the right people, on the Google Display Network. Our marketing specialists can help you generate new leads with an engaging display campaign.
Don’t just take our word for it. Bonfire has received an amazing 4.9/5 star rating from over 200 clients on Google.Soobee Kim05:00 04 May 23I've worked with multiple agencies and the team at Bonfire is by far the best! Special thanks to Hayley and Brodie,... they've been very helpful and responsive. Looking forward to working with you in the coming years. Thank you.read moreJ Reid06:15 06 Dec 22Bonfire are amazing! Our account manager Will goes above and beyond and is extremely knowledgeable about our... business. The team are friendly and a pleasure to work with.read moreYulia K02:23 30 Nov 22One of the most professional and customer focused companies in this segment I have ever worked with! Highly... recommend! Very well managed process targeted to the customer. Everything is very well explained, researched and presented. Very responsive! Really care about customer satisfaction and their reputation.I have worked with Evan and cannot praise him enough! He listens, really tries to help and offers really custom tailored solutions. He is always willing to help even when there is no guarantee that the client will choose their company. Evan was great in explaining their solution and presenting market research and company positioning even before onboarding.read moreNaomi Fuller05:49 19 May 22Connectivity Traumatic Brain Injury Australia have been so impressed with the team at Bonfire. From our first initial... consultations with David, through to our account management team in Cameron and Nicole, we've been guided through our journey in a compassionate and professional manner. Nothing is to hard and no question is too silly. The Bonfire team has taken the time to understand our business and our needs, and although our campaign work is in its infancy, we are already seeing amazing results. So great to have that trust in the service and faith in the delivery team. Thanks Bonfire - we're looking forward to seeing where the journey takes us! It's an absolute pleasure to be working with you all.read moreShams Al-challaby05:08 20 Apr 22Reached out to Bonfire for some website development, and ended up getting amazing feedback and advice from David!... Would definitely recommend them to anyone, they have your best interests at heart!read moreVeronika Vidmar05:26 18 Feb 22Bonfire are the best. Our Account Manager Will always goes the extra mile to maintain a steady stream of... communication. Will and the Team provide detailed insights and provide specialised strategy and support. They are personable, approachable and so easy to work with.read moreLorna Bagnall06:26 21 Jan 22Bonfire do an incredible job. They go the extra mile, provide great insights and have added real value to our brands.... Our Account Manager Will is very knowledgeable and an absolute pleasure to work with. Highly recommend!read moreTeam Rhythm23:49 16 Dec 21Being our account manager, working with Hayley Davis is such a pleasure as her responsiveness, professionalism and... patience, have made so far a very effective and efficient journey. When time and capacity have became our biggest challenges for running in-house online marketing, a well-communicated team like Bonfire will definitely help achieving objectives and expectations. I couldn't recommend Bonfire more and thank Hayley again for your good work :)read moreSteve Alexander23:27 15 Dec 21The team at Bonfire, led for us by our Account Manager, Rob McDonald, consistently provide valuable insight, advice... and guidance across our brand activity. This expertise has enabled us to achieve growth in net new business connections and improvement across all relevant Digital and Search metrics.I highly recommend Bonfire as a business partner to deliver digital excellence.read moreAnne S04:26 15 Dec 21After making the decision to move to Bonfire we have noticed a huge all-round improvement with our organic traffic... and rankings. Working with Hayley is such a positive, pleasant and professional experience who is always keeping us informed and proactive in striving every month to strengthen our position. The entire Bonfire service is nothing short of eye opening and we are looking forward to working with them in the future.read moreHeather Mascall07:09 14 Dec 21After going through a very rigorous selection process to choose Bonfire against 3 other top Perth agencies, it became... obvious they were the best choice. We have been very happy with their service and support since getting on board with them, they are professional, accurate and have a holistic view of SEO, SEM and Marketing which gives us a much better result because it considers all the moving parts. Their transparent, regular updates and helpful reports enable our team and the board to easily report progress to stakeholders and see exactly how much we are benefitting from the work done. We love Hayley and Evan! Thanks so much for everything!read moreKodee Guglielmana02:36 29 Nov 21I could not recommend the team at Bonfire enough! In particular, our Account Executive Hayley has been an absolute... dream to work with. Hayley is super knowledgeable, transparent and responds very quickly to any queries that we have. The results we have seen so far have been amazing and I am excited to continue working with the team.read moreChristina Raston03:05 09 Nov 21Just want to give a shout out to Hayley! I've never been more impressed with marketing than I have been with Hayley... as our Account Executive. She explains things so well and provides us with the opportunity to make informed decisions on behalf of the business. With Hayley and the Bonfire team - I believe business owners are better equipped to understand where their money goes, and learn to see through the vanity metrics that other companies provide their clients.read moreTyler Formica03:41 30 Oct 21The team at Bonfire offer an incredible product and service. They take care of all of our SEO needs for 2 websites,... and they've far exceeded all of my expectations. Thank you!read moreJess Romito00:31 22 Oct 21Bonfire have been amazing to work with. Our Account Manager Will and team are extremely knowledgeable and passionate... about digital marketing. They’re great at communicating and always ready with the insights to help us get the most out of our SEO and Google Ads campaigns.read moreMark Matear05:18 22 Sep 21I've worked closely with the SEO and SEM teams at Bonfire over the past few years. I've always found their approach... in working with clients to be professional and transparent. I highly recommend their services.read moreHayley Slotow05:44 10 Sep 21Love working with Bonfire. Very professional, approachable and they make my job easier.Termimesh Australia03:52 27 Aug 21We have been working with the team at Bonfire for approx. 6 years now and they have always provided professional... advice and service. The SEO strategy the team have implemented for our key brand has seen our business continuously found on page 1 for search and hold our market share. Our Account Manager Will is friendly, very helpful and always investigates any requests we have and gives thorough advice on the best direction. I have no hesitation in recommending Bonfire. Thanks Karen Hinds - National Marketing Managerread moreAlison Lee20:51 13 Aug 21The Bonfire team KNOW digital marketing. I was blown away by their knowledge, depth of insight and the... recommendations they proposed to our business. They are incredibly talented, data driven and I highly recommend you talk to them if you are interested in exploring how to improve your digital marketing initiatives.read moreSeonaid F03:22 21 May 21We particularly rate how much Bonfire invest in getting to understand their client’s business. Our industry is a... challenging one for digital marketers to work with but that has never dampened the enthusiasm or the professionalism of the Bonfire team. Special thanks to Hayley for her unlimited patience with our constant barrage of questions and for always being one step ahead us to try and achieve the best outcomes. Hayley makes everything easy and is just generally a delight to work with.read moreBenedikte Middleton06:03 18 May 21Absolutely love working with the team at Bonfire, and our account manager Hayley-Marie is an absolute superstar!Eun Ah Seo03:39 13 May 21Love working with Bonfire! Specially with Jenny!Love the team, quality of their work! So approachable! So... professional! Thank you Jenny and Bonfire ❤️read moreBravvo Stone02:34 13 May 21Since our switch to Bonfire, we have seen a huge improvement with our incoming website traffic and overall digital... presence. The team knows the digital space better than anyone, huge thank you to the entire team and especially our Account Manager Jenny - thank you for your constant communication, explanations and for taking the time to understand our company and brand.read moreJacqui Roberts01:21 06 May 21I've been working with Bonfire for just over 18 months now and they have been great to work with! They're friendly,... flexible and professional and we've seen great results since engaging with them.read moreSimon Gorham06:26 03 May 21We have been working with the team at Bonfire for over 12 months. We have been seeing exceptional market... results.They are a constructive, competent, and courteous group of people.I can't say enough good things about them.read moreClare Daggitt08:13 21 Apr 21Fantastic and friendly. Having worked with another web/marketing team previously to then work with Bonfire is an eye... opening experience.David and his team are switched on at another level and helped get the best out of us too.Cost consciousness was not something we expected but was very refreshing to see.Thank you Bonfire we look forward to continuing to work together again and again.read moreJulene Wong00:42 18 Apr 21We have been working with Bonfire for a few years now, and have been very impressed by the work that they have done,... and continue to do for our business. James and Jenny, the last campaign manager's for our contract, have been outstanding. Their attention to detail, hard work and desire to match the content to exactly what we need have been fantastic. Through our time with Bonfire, our company has seen positive online traffic and growth. I would highly recommend the amazing team at Bonfire for all your SEO needs.read moreRhys Woolf06:54 14 Apr 21Bonfire provide an exceptional service for our company that has led to outstanding business outcomes. They are an... extremely proactive, professional and courteous. I couldn't recommend them highly enough.read moresafemaster perth05:26 02 Apr 21Since starting with Bonfire two years ago, we’ve seen a massive improvement on our organic traffic and rankings. Our... account manager, Ami has been with us every step of the way, she is extremely responsive, insightful and professional in managing our campaign.Bonfire is truly a result-driven agency, they combine the best strategy and people to deliver exceptional results! We really looking forward to continue working with them for years to come.read moreAaron Posner01:30 30 Mar 21Bonfire has been amazing in helping One Central Health achieve its SEO goals. We've definitely noticed an uptick in... online traffic and engagement. Thanks, Bonfire team!read moreBryce Conway02:02 11 Feb 21Extremely professional and transparent.After engaging with Bonfire regarding SEO, they underwent research to... determine the viability of running a search campaign. They found it was in our best interest to not go through with a full campaign, as our rankings and SEO were in a good place.They were upfront and honest throughout the entire process and I would highly recommend them to anyone.read moreArnold Kluck03:48 16 Dec 20Bonfire have been our search marketing agency since July 2019 and we are very happy with the service and performance... delivered to No Birds car rental. Their strategy has been key in driving and maintaining performance during this unprecedented year. I would like to thank Dave GM and the team for providing great service, communication, and advice. We highly recommend Bonfire to any businesses looking to have a professional performance agency by their side.read moreTiffany Norton02:58 10 Dec 20We work with Bonfire in Perth for our search marketing and they're really great to deal with. Super helpful and... friendly and very proactive and passionate about getting strong results for our business. They communicate with us well and we always know what they're working on to improve the results. Will is our Account Manager and is really lovely to deal with. Thanks team Bonfire!read moreMartin Purcell03:52 19 Nov 20Evan is a consummate professional who educates as opposed to selling. A gentleman of the highest ethics who turns... business away if he does not genuinely feel that he can make a significant value contribution. Extremely impressed with Evan's presentation at a business networking function this morning and in my dealings with him and Bonfire over the past 12 months. Allow Evan the time to assess where your business is at in the digital arena. Your business will thank you for it.read moreMyoFitness Holistic Care03:28 19 Nov 20I had a great chat with Evan. He such an honest person who did not even tried to sell me anything. he just gave me... honest advice as to what to do as a small new Business.He actually recommended i go with a different company that would be more suitable for my business. But i will defiantly go with Bonfire when I'm in a position to do so.Give these guys a call and they're definitely guide you.read more
Home to the best PPC and paid search specialists.
We invest in the very best cutting-edge technologies at Bonfire. But any technology is only as good as the professionals using it. Fortunately, we recruit, train and nurture the best digital marketing and pay per click management specialists in the business at our Perth HQ.
Our approach to digital advertising.
No two clients or campaigns are the same, so we tailor our expertise and approach to suit you and your strategic objectives. But over the years we’ve hit on a formula – a set of ingredients – that guarantees digital and paid search marketing success: Process + Smarts + Analysis + Tools.
Our process for performance media campaign management and optimisation is, like our data-driven digital marketing methodology, continually evolving. But our approach to maximising effectiveness and ROI generally looks like this:
- Brief. To be effective, your performance media strategy must be tailored to your strategic business objectives, so our digital advertising specialists will get to know you and your company.
- Review. As part of this process, the multidisciplinary digital marketing team at our Perth agency HQ will review your existing paid search activities.
- Identify. Armed with all this knowledge, we’ll then look for gaps and opportunities, and start creating your digital marketing plan.
- Develop. Our paid search experts will implement a custom performance media strategy, using the most effective tactics and channels on social media, Google Ads or the Google Display Network, to achieve your goals.
- Optimise. We then begin the ongoing process of testing and iterating your paid search campaigns, continually learning and refining everything we do to improve the return on your investment.
As Perth’s leading independent Google Premier Partner, we’re highly experienced in campaign strategy, implementation and optimisation. And by applying the same industry-leading thinking and standards to every facet of digital marketing, we deliver tangible, sustainable bottom-line results.
- Web design and development
- Search engine optimisation (SEO)
- User experience (UX) and user interface (UI) design
- Social advertising
Our paid search specialists conduct thorough, ongoing campaign management analysis. This analysis enables us to identify and address areas of opportunity or concern and continually refine your strategy, all in line with your business goals.
All of our campaign management and analysis is powered by cutting-edge marketing intelligence tools that give our digital advertising specialists – and you – deep market and digital marketing insights. In fact, we’ll give you tools providing 24/7 campaign performance and activity transparency.
- ROI calculator, with real-time campaign performance metrics
- Call-tracking (conversion) software
- Performance Forecast tool, using our proprietary forecast model to aggregate data from Google Analytics and forecast SEO performance.
Data-Driven Pay-Per-ClickBy harnessing in-depth information from multiple data sources we deliver better campaign performance.
E-commerce StrategiesEmploying best practice shopping feed management and creative campaign execution, we attract and convert the right audience.
Real-Time AI Based OptimisationUsing the power of machine learning based refinement processes we achieve superior results, faster.
Attribution ModellingUnderstanding how campaigns impact the various stages of complex consumer buying cycles.
ROI Based ReportingSophisticated analytics that provides transparency on campaigns that produce real bottom line value.
Behavioural Audience TargetingLeveraging custom segmentation technology to place your business in front of the right audience.
Innovative Ad CreativeDeveloping unique ad messaging and formats to capture the attention of your audience.
Multi-Variate Campaign testingExecuting extensive campaign testing to continually refine and optimise performance.
Transparency and accountability.
Digital Advertising ROI you can count on.
Vanity metrics, like clicks and impressions, have their uses, but we believe you should measure the effectiveness of our digital marketing and paid search campaigns where it matters: your bottom line. Our digital advertising specialists in Perth deliver results you can see in the real world. And our case studies prove it.
Track our paid search performance yourself.
Just as we don’t hide behind vanity metrics, we don’t hide behind reports. Instead, we give you the performance analysis, tracking and forecasting tools you need to see exactly what our paid search specialists are doing and how well it’s working. Complete campaign transparency.
Technology that gives you facts and insights.
Our paid search and PCC management experts use artificial intelligence (AI), machine learning, predictive data and process automation tech. These technologies are at the heart of our data-driven methodology and t
Following a change in business model and expansion into New Zealand, B2B police and employment check provider CVCheck turned to Bonfire to pivot their search marketing strategy.
Growth in transactions from organic search
Increase in revenue from paid search
Solid Gold Diamonds
As one of Australia’s premier diamond jewellers, Solid Gold Diamonds source and deliver the finest jewellery. To attract more customers and grow their business online, they turned to Bonfire.
Increase in online enquiries from paid traffic
Increase in enquiries from Google
Termitrust has been Australia’s trusted name in the pest control industry for over 20 years. Ambitious to grow their online footprint and increase sales, they partnered with Bonfire.
Increase in all website traffic
More calls from Google Ads, year on year
Keywords in top 3 positions on Page 1 of Google
A1 Locksmiths have serviced Perth’s metropolitan region for over 25 years.
Conversions facilitated by mobile/tablet devices.
Keywords appearing in the first three positions on Page 1 of Google.
Website traffic are first-time visitors.
Increase in website conversions, year on year.
The Water Corporation are the principal suppliers of water, wastewater and drainage services throughout the State of Western Australia.
Increase community engagement with online content.
Drive more visitors to the website and self-service portal.
Make utilities information more accessible to the community.
The benefits of smart pay per click (PPC) marketing.
You’ll find a rare blend of data-driven innovation, PPC smarts and technologies at our Perth agency HQ. And together, they deliver an equally rare level of digital performance and efficacy that improves and adds value to everything you do.
- Increase brand awareness
- Reach highly targeted niche audiences
- Generate high-quality website traffic
- Increase visibility and search rankings
- Improve customer experience
Choosing a reputable paid search company.
One paid search marketing company may appear to be much the same as the next, but when you’re looking for a digital marketing management agency, you need to be careful. You need a partner you can trust – a partner with:
Are we the right digital advertising agency for you?
We are experienced digital advertising practitioners. Our clients include SMBs and large enterprises across Australia. And our track record speaks for itself. Whatever your goals, our paid search experts can help you achieve them.
MicroOur smaller clients represent 34% of 1 – 10 employees and are considered to have a strong growth mindset.
SmallWe consider 29% of our clients to be small businesses of 11 – 50 employees.
MediumWe consider 27% of our clients to be medium of 50 – 100 employees.
Enterprise10% of our clients are larger businesses employing 100+ staff.
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