Bonfire partners with Google for Digital Marketing Measurement Event On March 21st, we had the pleasure and honour of partnering with Google to present an invitation-only Digital Marketing Measurement workshop. Learn more
Bonfire roll out anti-fraudulent software to improve PPC campaigns In December 2017, we introduced a 3rd party software as part of our AdWords process to prevent fraudulent clicks and boost PPC campaigns. Learn more
Filter, create & explore consumer behaviours with Google’s Consumer Barometer Wish you could understand how people across the world use the internet? Well, Google has designed the ultimate interactive tool to advance your digital strategy. Learn more
Call Tracking: The efficient way to improve your digital marketing ROI In September 2017, we introduced call tracking as part of our service offerings to increase the return on investment (ROI) of our clients’ online marketing strategies. Learn more
7 Paid Search and Data Trends That Will Dominate 2018 With the new year on our doorstep, it’s time to look forward towards the next big trends in the digital marketing paid search and data space. Learn more
Bonfire Recognised at the 2017 AMI Awards WA We’re humbled to have won three awards at the 2017 Australian Marketing Institute (AMI) Awards for Marketing Excellence WA. Learn more
Google Introduces Promotions Extensions, Custom Intent Audiences and Ad Variations to AdWords As Black Friday kicks off the festive sales season this week, Google has rolled out a range of brand-new features exclusive to the latest AdWords interface. Learn more
How To Set Up Contact Form 7 Event Tracking in GTM Without “on_sent_ok” If you use the plugin Contact Form 7 on your WordPress website, you may have noticed that recent changes have broken form submissions and event tracking, specifically with the removal of the ability to use “on_sent_ok” in additional settings. Learn more
Checklist: How to migrate your website from HTTP to HTTPS Starting October 2017, Google have announced they will be showing a ‘Not Secure’ warning on any website containing a web form that’s loaded over HTTP, the unsecured version of the HyperText Transfer Protocol. Learn more
Google Announces New & Improved Ad Updates for Mobile Now more than 54% of Australians use their smartphones to access search engines*, Google have made some changes to the way ads are viewed in the mobile search results - changes advertisers can't ignore if they want to leverage the consumer mobile trend. Learn more
Bonfire Announced Finalists for ‘2017 AMI Awards’ We're proud to have been nominated as finalists for the 2017 AMI Awards for Marketing Excellence in not one, but three categories! Learn more
Effective or Annoying? Facebook Officially Releases New Messenger Ads Users will start seeing ads in Facebook Messenger as a part of a series of changes rolled out by the social media giant last week. Learn more