Decoding The Algorithm

The report explores the rise of fan-creators, the use of multi-format video and the impact of AI on increasing engagement with the modern audience.

The digital marketing industry never sits still, and one of the most important privacy changes is about to happen. Find out Google's newest update on the deprecation of third-party cookies.

As budgets tighten and expectations grow, Chief Marketing Officers have to squeeze more out of less.

Data and emapthy go hand-in-hand. Discover how data helps you create more engaging and inclusive experiences.

SEO can drive sustainable business growth, competitive advantage and a strong ROI. Communicating that value, however, can be challenging.

Channel cannibalisation is a significant marketing challenge, but it's not impossible to solve. The first step is having the right data.

Marketers face a paradox of delivering meaningful digital interactions whilst their audiences are demanding greater privacy. How can we establish strong, loyal connections whilst meeting conflicting expectations?

Amid technology races from major tech companies and innovations reaching the mainstream, 2023 promises to be a year of great change. Here are the four MarTech trends that will most impact the way you work this year.

Back for its fifth year, State of Social ‘22 went bigger and better with Bonfire by their side. Held at Optus Stadium on the 23rd and 24th of August, Perth put on the weather for all of the speakers who flew in from over east and overseas. This year’s theme was “What’s your MVP?”

Not-for-profit association Trails WA has partnered with digital performance agency Bonfire to launch its new digital platform, featuring downloadable maps and information for over 800 sanctioned trails across WA.

Covid-19 has undoubtedly changed the way businesses operate and how consumers behave. As a result, marketers had to reevaluate their digital marketing strategies to stay relevant and profitable. But what are the lasting impacts of the pandemic on digital marketing?   

Our Head of Innovation, Sam Gabell, shares his thoughts on Google’s announcement to sunset Universal Analytics and what it means for marketers.