Decoding The Algorithm

Steadyrack has revolutionised bicycle storage around the world with its vertical bike racks. The WA family owned and run business has engaged Bonfire to help double down on their digital marketing and capitalise on a growing global market.

Are you prepared for the holiday season? Read the latest trends in Hootsuite's July 2021 Global Snapshot report.

HubSpot's State of Marketing Report 2021 looks at how the impact of the coronavirus pandemic has influenced marketing trends, strategies and best practices for the year ahead.

Shopify’s “The Future of E-commerce” annual report outlines and explores the global e-commerce trends to consider in 2021. In preparation for business this year, we have summarised the five global e-commerce trends explored in the report.

Earlier this year, Google announced its Federated Learning of Cohorts (FLoC) solution for third-party cookies. Bonfire's Digital Advertising Manager, Gabe Mach discusses this new algorithm to help prepare your business for the change to privacy-first advertising.

Personalisation enables businesses to deliver more tailored brand experiences. This article outlines the importance of personalisation and the best ways to achieve a personalised digital marketing strategy.

Widespread uncertainty caused by COVID-19 has driven great innovation and growth over the past 12 months, propelling many businesses forward well beyond expectation. Adobe's 2021 Digital Trends Report discusses the insights gathered from over 13,000 industry professionals to understand the evolution of marketing, advertising, e-commerce, creative, and technology and inform future strategic marketing.

The search marketing industry is consistently facing updates and regulatory changes, impacting future strategy and planning. Over the past month, Google has released several updates with varying significance, including new Google My Business (GMB) features, Google News update, and a SharedArrayBuffer warning notification.

Bonfire's Head of SEO Matthew Elshaw addresses Google's upcoming Core Web Vitals update outlining the potential impacts and ways to measure and improve website performance.

Designing a marketing strategy in today’s digital landscape can be an overwhelming feat. Search Engine Optimisation (SEO) is the key to long-lasting brand awareness, increased web traffic and successful lead conversion. This blog outlines five ways SEO can add value to your marketing strategy.

Significant disruption caused by the COVID-19 pandemic has prompted B2B marketers worldwide to refocus on strategic recovery and digital marketing tactics. Australian Marketing Institute (AMI) and Green Hat’s recent research report provides an extensive review of the major B2B marketing industry trends from 2020’s unpredictable business landscape.

Last Wednesday evening, Bonfire’s Senior Digital Advisors presented at the Chamber of Commerce and Industry’s (CCIWA) Member Connect event to some of Perth’s business leaders.