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AI Overviews are reshaping what visibility looks like in search. This article breaks down a repeatable approach to earning inclusion, backed by real examples from across industries.

Legal clients are turning to AI long before they contact a lawyer. Here’s what firms need to prioritise in 2026 to remain part of the client’s shortlist.

Bonfire’s Performance Media Manager, Chelsea Craddock, has been recognised twice by Google in 2025. Earlier in the year, she was named a finalist at the Google Honours Awards, and now she has taken out the top prize and been awarded Agency Rockstar (5+ Years).

Bonfire has promoted Peter Gavalas to Chief Executive Officer, marking the next phase in the agency’s evolution as it expands its creative, AI, and technology capabilities. Gavalas, who has been integral to Bonfire’s success for over a decade as General Manager of Business Operations, will now lead the agency.

Google Ads, social, AI search all run on the same signals: fast sites, clear structure, relevant content. This short read explains how the work you do for SEO powers the rest of your digital ecosystem.

Google’s AI Mode is changing how people search and how brands are found. Bonfire SEO Manager Sarah Salameh explains what’s coming, what it means for marketers, and why the fundamentals of SEO still matter most.

AI is reshaping how consumers discover and engage with brands. Discover why a connected advertising ecosystem is now crucial for achieving visibility and measurable growth.

Ads are coming to Google’s AI Overviews and soon AI Mode. Our latest piece unpacks AI Max: what it is, where ads show, and what it means for Australian marketers right now.

For its eighth year, State of Social took over Optus Stadium under a theme that matched the moment: REFRESH. The number eight, as I'm sure we're all aware, becomes the infinity symbol when tipped sideways, a nod to constant renewal. Whether it suggests endless possibilities or the dreaded spinning wheel on your laptop, the call is the same: refresh.

Bonfire has been named Agency of the Year at the Australian Marketing Institute’s Marketing Excellence Awards. In a field that included Atomic 212º, Thinkerbell, G Squared and Rocket Agency, this national recognition highlights our data-led approach to digital marketing.

AI is changing how people search and how often they click. With zero-click results becoming the norm, traditional traffic metrics no longer tell the full SEO story. Senior Media Strategist Nicole Ryan explains how Bonfire is adapting our SEO approach for AI-driven search, from making content easier for machines to interpret to tracking visibility in new ways.

Instagram posts can now show up in Google search results, but only if you’ve set things up correctly. We break down what’s changed, why it matters, and the simple steps marketers can take to make their content discoverable beyond the app.