Resources

Recognised for both team and individual excellence, Bonfire has secured finalist spots in the Agency Team and Agency Rockstar categories at the 2025 Google Honours Awards.

Not long ago, eCommerce growth was simple: spend more on media, sell more products, scale the business. That model doesn’t hold anymore. With rising costs and increased competition, revenue-first campaigns are starting to fall short. Growth now depends on the quality as well as the quantity of your conversions.

Google’s AI-led search is rewriting the rules of brand visibility. Bonfire’s General Manager – Growth unpacks what this means for marketers, and how to stay front and centre in a zero-click world.

Google’s AI Mode is already changing how people search in the US and India. It hasn’t launched in Australia yet, but when it does, it will reshape how brands are discovered, surfaced, and selected online. Here’s what you need to know before it arrives.

How will AI platforms like ChatGPT and Google's AI Mode reshape online search? What does it mean for business visibility and marketing? Bonfire's Will Bal will reveal all, including practical steps that you can take to stay ahead in an AI-first world. This release is courtesy of the team behind State of Social '25.

Bonfire has opened shop in Melbourne, expanding its East Coast footprint with a new office. The move brings the agency closer to clients, collaborators and platform partners, with Chelsea Craddock, Kelvin Sim and Brodie McMaster leading the charge.

AI is reshaping how content earns visibility. Discover why brands need a publishing mindset, how Bonfire’s team is adapting in real time, and what it means for the future of content strategy.

A subtle slant can spark serious action. Discover how right-leaning italics tap into behavioural psychology to create urgency, lift click-throughs, and give your creative a quiet but powerful performance edge.

WA marketers packed the Duxton to rethink how they plan, target and measure. These are the themes (and takeaways) shaping tomorrow’s campaigns—straight from Google and Bonfire.

Bonfire has launched a dedicated creative department, marking a new chapter in its 24-year history of digital performance. Led by former Marketforce creative director Luke Williams, the move unites data and creativity under one roof to deliver smarter, more effective work for clients.

Bonfire has been awarded Digital Agency of the Year at the 2025 Campaign Brief WA Awards, their third time winning the prestigious award.

Bonfire has been awarded Accredited Member status by Advertising Council Australia (ACA) for 2025, recognising its commitment to industry-leading employee policies, mental health standards, and organisational ethics.