Resources

Bonfire's SEO Manager explains everything you need to know about Google's new Search innovation, AI Overviews.

We're thrilled to be named a Google Premier Partner for 2024, for a ninth consecutive year.

We sat down with Rob Di Giovanni and Madi Barnao to learn about their approach to Bonfire's marketing and how they plan to deliver more value to clients in 2024.

Change is finally coming. Be prepared by understanding what changes have happened, what the future holds, and how to transition from third-party data to first-party.

Bonfire's Content Manager explores the role of content in modern digital marketing and how the Content Team at Bonfire delivers outstanding results for our clients.

With 2023 officially done and dusted, let's reflect on the year that was. We're grateful for our team, clients, and partners for helping shape 2023 into a year filled with learnings and achievements - setting a strong foundation for 2024.

On the cusp of 2024, dive into the nexus of authenticity and AI in social media marketing to be prepared for the coming year. Experts predict - and explain - how tailored strategies and genuine connections can elevate your ROI.

In Perth's competitive air conditioning market, a newcomer challenges industry giants using Generative AI. Their strategy: a unique, hyper-local SEO approach aimed at doubling leads and winning market share.

On 2nd November 2023, Dan Richardson, Yahoo’s Director of Data & Insights (AUSEA) was invited to speak to an audience of 100 marketers about the future of data. He covered the impending Australian Privacy Act review, how to evaluate your organisation’s data maturity, and the key tools ushering in consent-driven marketing. This post is a recap of the key themes from Richardson’s presentation.

A refined approach to presenting marketing metrics tailored to your audience's appetite for detail. From panoramic overviews for decision-makers to the granular deep dives for data experts, discover how to craft a pitch-perfect narrative that resonates and informs.

Experience the speed, scalability, and innovation of Generative AI in SEO content creation, while being mindful of issues such as plagiarism and tonal nuances.

Authenticity, community building and technology ruled discussions at this year's State of Social. We've unpacked the key insights from the two-day marketing event.