Why choose Bonfire for Google Ads?
Google Ads, (formerly Google Adwords), is that rarest of things: a reliable advertising channel. But only if you do Google Ads management the right way – the way we do it as a Google Premier Partner agency. Otherwise, you risk ending up with a gaping hole in your budget, not to mention your online rep.
Our agency team in Perth addresses Google Ads management with our trademark scientific precision. With our data-driven methodology. With our proprietary AI tech. With 45 of the industry’s brightest digital marketing specialists poring over every decision. With ROI and your bottom line in mind.
The result? Campaigns that are both effective and ethical. Our Google Ads case studies for clients large and small prove it – clients across Australia and the industry spectrum. It’s a track record that made our Perth-based digital performance company Australia’s Marketing Agency of the Year 2020.
Google AdsDrive targeted traffic to your website, fast with PPC (Pay-Per-Click) advertising services on Google Ads search engine platform.
Display AdsDisplay Ads entice your audience to click, visit, and stay on your website.
Google ShoppingPromote your products, boost traffic to your website and make money with Google Shopping.
RemarketingKeep your brand top of mind, keep your customers engaged and bring them back to your website with remarketing services on the Google Display Network, Facebook, LinkedIn, and more.
Don’t just take our word for it. Bonfire has received an amazing 4/9 star rating from 188 clients on Google.Based on 190 reviewsBryce Conway02:02 11 Feb 21Extremely professional and transparent. After engaging with Bonfire regarding SEO, they underwent research to... determine the viability of running a search campaign. They found it was in our best interest to not go through with a full campaign, as our rankings and SEO were in a good place. They were upfront and honest throughout the entire process and I would highly recommend them to anyone.read moreArnold Kluck03:48 16 Dec 20Bonfire have been our search marketing agency since July 2019 and we are very happy with the service and performance... delivered to No Birds car rental. Their strategy has been key in driving and maintaining performance during this unprecedented year. I would like to thank Dave GM and the team for providing great service, communication, and advice. We highly recommend Bonfire to any businesses looking to have a professional performance agency by their side.read moreTiffany Norton02:58 10 Dec 20We work with Bonfire in Perth for our search marketing and they're really great to deal with. Super helpful and... friendly and very proactive and passionate about getting strong results for our business. They communicate with us well and we always know what they're working on to improve the results. Will is our Account Manager and is really lovely to deal with. Thanks team Bonfire!read moreMartin Purcell03:52 19 Nov 20Evan is a consummate professional who educates as opposed to selling. A gentleman of the highest ethics who turns... business away if he does not genuinely feel that he can make a significant value contribution. Extremely impressed with Evan's presentation at a business networking function this morning and in my dealings with him and Bonfire over the past 12 months. Allow Evan the time to assess where your business is at in the digital arena. Your business will thank you for it.read moreMyoFitness Holistic Care03:28 19 Nov 20I had a great chat with Evan. He such an honest person who did not even tried to sell me anything. he just gave me... honest advice as to what to do as a small new Business. He actually recommended i go with a different company that would be more suitable for my business. But i will defiantly go with Bonfire when I'm in a position to do so. Give these guys a call and they're definitely guide you.read more
Meet our Google Ads specialists.
While Google Ads management is just one of our digital marketing specialties at our Perth agency HQ, our Google-accredited Ads experts are the best in the business. And they’re equipped with cutting-edge tech that gives us – and you – an even bigger advertising edge. Our senior team:
George Gavalas, Head of Digital Services
– B. Commerce (Information Systems & Electronic Commerce).
– 18 years’ experience.
Gabe Mach, Digital Advertising Manager
– B. Mass Communications
– 13 years’ experience
Sam Gabell, Data & Innovation Manager
– B. Comm (Information Technology & eCommerce)
– 16 years’ experience
Lee Ginbey, Senior Digital Strategist
– B. Comm (Marketing & Management)
– 7 years’ experience.
Jonette Brooking, Account Director
– B. Resource Management & Environmental Planning
– 7 years’ experience.
Our approach to Google Adwords management.
Process + Smarts + Analysis + Tools. When you put it all together, it’s a formula for digital marketing success. And our experience bears this out. It’s the formula the Google Ads management specialists at our Perth HQ will use to deliver the advertising ROI and strategic outcomes you want.
Just like the digital marketing landscape, our Google Ads campaign management process is constantly evolving. Optimising your Google Ads spend and results is an ongoing process of iterative development and testing.
- Research. First, we conduct research and examine the data to ensure Google Ads is the right channel for your business, given your goals.
- Build. We’ll identify the most promising Google Ads opportunities and build a roadmap tailored to your business objectives and market conditions.
- Execute. Next, we implement your Google Ads campaign, using our industry-leading analytics and optimisation tech to optimise, optimise, then optimise some more.
- Test and iterate. Our Google Ads management specialists will evolve your campaigns, continually learning and improving to extract maximum value from your advertising budget.
Only 3% of Australian agencies hold Google Premier Partner accreditation. Our digital agency in Perth is one of them. It means Google supports and vets our team to ensure we always adhere to advertising management best practice. And it means we’re bona fide Google Ads specialists, just as we’re experts in all the complementary digital performance disciplines you need.
- Web development
- Search engine optimisation (SEO)
- User experience (UX)
- User interface (UI) design
- Digital marketing
- Social media advertising
The Google Ads specialists at our Perth agency HQ conduct a thorough, ongoing campaign management analysis to ensure we use your account and budget as effectively as possible. If there’s a way to make your campaigns work harder, we’ll find it.
We’re a digital performance agency and we believe you should be able to see exactly how we’re performing for you, which is why we’ll give you the tools you need to see what we’re doing and how well it’s working, 24/7. This includes:
- ROI calculator, with real-time campaign performance metrics
- Call-tracking (conversion) software
- Performance Forecast tool, using our proprietary forecast model to aggregate data from Google Analytics and forecast SEO performance.
Fearless ExperimentationThere is no set-and-forget approach. We constantly test ad copy, keywords, landing pages, and bidding models to get the most out of every marketing budget.
Hyper-Local TargetingWe use keyword and suburb-specific targeting to reach users based on their intent or geographical location.
Measurable ResultsSophisticated analytics which provides transparency on advertising campaigns that produce real bottom line value.
Machine LearningUsing artificial intelligence-led software to reduce the time required to mine and dissect data provides valuable and actionable information that our technicians can use.
Target AudienceWe research your business, customers, and the market to determine your ideal target audience.
Best Practice OptimisationStaying informed of platform updates and using industry leading techniques enables us to increase leads and decrease costs.
Class-Leading Goal TrackingWe invest considerable resources to track high-value actions, which means all marketing channels are measurable and accountable.
Transparency and accountability.
Results you can see in your bottom line.
Our data-driven Google Ads campaign management delivers tangible commercial and financial results, not just increases in traffic or improvements in vanity metrics like impressions and clicks. Our specialists in Perth will make your advertising budget go further and work harder.
Performance you can track yourself.
Analytics and data are at the heart of our scientific approach to digital marketing. Our performance tracking platform, which includes an ROI calculator and Performance Forecast tool, puts industry-leading analytics at your fingertips, providing complete Google Ads transparency.
Better technology, better insights, better results.
Armed with the best artificial intelligence (AI), machine learning, predictive data analysis and process automation tech, our Google Ads specialists will give you deeper market insights. And deeper, more accurate insights translate into better campaign performance and an ever-higher ROI.
Following a change in business model and expansion into New Zealand, B2B police and employment check provider CVCheck turned to Bonfire to pivot their search marketing strategy.
Growth in transactions from organic search
Increase in revenue from paid search
Solid Gold Diamonds
As one of Australia’s premier diamond jewellers, Solid Gold Diamonds source and deliver the finest jewellery. To attract more customers and grow their business online, they turned to Bonfire.
Increase in online enquiries from paid traffic
Increase in enquiries from Google
Termitrust has been Australia’s trusted name in the pest control industry for over 20 years. Ambitious to grow their online footprint and increase sales, they partnered with Bonfire.
Increase in all website traffic
More calls from Google Ads, year on year
Keywords in top 3 positions on Page 1 of Google
A1 Locksmiths have serviced Perth’s metropolitan region for over 25 years.
Conversions facilitated by mobile/tablet devices.
Keywords appearing in the first three positions on Page 1 of Google.
Website traffic are first-time visitors.
Increase in website conversions, year on year.
The Water Corporation are the principal suppliers of water, wastewater and drainage services throughout the State of Western Australia.
Increase community engagement with online content.
Drive more visitors to the website and self-service portal.
Make utilities information more accessible to the community.
The benefits of smart Google Adwords management.
Our trademark data-driven Google Ads methodology brings together the brightest advertising minds and cutting-edge technologies to deliver better outcomes across the board.
- Reach an immense audience
- Quickly outrank your competitors
- Generate more qualified leads
- Increase brand awareness
- Complement your other digital and traditional advertising activities
The importance of a reputable Google Adwords partner.
Smart, scientific, ethical Google Ads campaign management is essential if you want to make the most of your budget and enhance your online reputation. So, you need to pick a smart, scientific, ethical agency partner. Here’s what to look for:
Are we right for you?
Take a look at our Google Ads case studies. You’ll see we’ve helped clients of all sizes, all over Australia, achieve their digital marketing and business goals. If you have clear goals, our agency can help you achieve yours too.
MicroOur smaller clients represent 34% of 1 – 10 employees and are considered to have a strong growth mindset.
SmallWe consider 29% of our clients to be small businesses of 11 – 50 employees.
MediumWe consider 27% of our clients to be medium businesses of 50 – 100 employees.
Enterprise10% of our clients are larger businesses employing 100+ staff.
Frequently Asked Questions
Google AdWords now rebranded to Google Ads – allows businesses to reach people when they search on Google and/or are actively engaged with a product or service.
The simplest form of Ads appear at the top of Google’s search results. For example, if you were to search for “Google AdWords Management Brisbane”, you would likely see Google ads in the top 4 positions with a small ‘Ad’ logo next to the listing. These ads have been written to appear for searchers when this specific phrase or ‘keyword’ was typed into the Google search bar. Advertisers only pay for these ads when someone actually clicks on them – which is why this form of advertising is also known as ‘Pay Per Click’ (PPC) Advertising.
The order or ‘rank’ in which these ads appear is determined by the ‘ad auction’, which is influenced by several factors being calculated during every single search. These can be narrowed down to:
A) The price you are willing to pay per click; and
B) How relevant your ad and website are to the searched keyword.
Other factors such as page load speed, and how often your ad has been clicked on previously, also affect this calculation.
The ads can appear in many variations – some may be several lines long, include phone numbers, a street address, prices, specials, and even images of the specific products. These variations are determined by a range of Ad Extensions and Ad Types advertisers can use to grab the attention of searchers.
Ultimately, Google have provided a product that allows business operators to run their own Google AdWords accounts. It may not be easy or expedient to run your own advertising account, but it is possible. This means that many companies who offer Google AdWords management are not the most qualified to manage an advertiser’s marketing investment.
An analogy would be if Accountants did not require mandatory accreditation to operate but could obtain qualifications optionally. Would you trust your money to someone without qualifications?
As a Google Premier Partner, Bonfire must uphold certifications and qualifications that are refreshed annually. Google also constantly supports and vets our Google Ads accounts to ensure best-practice is being maintained.
In addition, Premier Partners gain access to Australian support from Google, along with frequent training and early-access to beta features, which gives their advertisers an advantage over their competitors.
In Australia, SEO prices generally reflect both the level of expertise and the amount of time spent on your campaign.
While cost is obviously important, the end goal of SEO is to generate a positive return for your business – so it’s important to select an SEO company that has the experience and a strong track record of generating results.
The danger of focusing on price to make your decision, is that you often end up at the bottom end of the market, with providers that outsource a large amount their work or operate at a loss to establish themselves and win new business.
We’ve seen countless examples of ‘cheap’ SEO campaigns and the long-term cost to the business can be huge. Recovering from a penalty or fixing past mistakes can often take months of work and the lost revenue during this time can be worth thousands to a business owner.
At Bonfire, our focus for your SEO campaign is return on investment. Our Perth SEO experts have over 20 years of experience and thousands of campaigns under their belt, generating a real-world impact on the bottom line of businesses across a wide range of industries. We encourage you to read reviews, do your research and make an informed decision before investing in any digital marketing services.
Google employs various processes to prevent fraudulent ad clicks, including altering search results for users based on their previous search history and behaviour. Even with these preventative measures in place, it’s easy for a malicious agent to circumvent these barriers which can cost advertisers a considerable amount in fraudulent clicks.
To prevent fraudulent clicks impacting your bottom-line, Bonfire also employs a third-party software which enable us to personalise the protection for each of our client’s accounts. This software allows us to prevent users from seeing ads depending on their behaviour and location. Since implementing this software, we have had proven savings of hundreds of thousands in wasted clicks each year.
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