Resources

Western Australian women’s health organisation Luma has launched a powerful new brand campaign ‘We Hear You’, developed in partnership with Bonfire.

Shakespeare's response to pre-show advertisers, Labubus and little treat culture, Tiffany & Co.'s brand masterstroke in Guillermo del Toro's Frankenstein, and the difference between culture fit and culture add.

If you’re looking to better understand campaign moments, periods of high marketing activity, and where effort is likely to pay off across the year, this calendar is designed to help.

AI Overviews are reshaping what visibility looks like in search. This article breaks down a repeatable approach to earning inclusion, backed by real examples from across industries.

Rosalía’s experiential album launch, Mark Ritson’s reminder to stay the course, Robert Greene’s take on mastery, and Harvard Business Review’s insights on soft selling.

Legal clients are turning to AI long before they contact a lawyer. Here’s what firms need to prioritise in 2026 to remain part of the client’s shortlist.

Bonfire’s Performance Media Manager, Chelsea Craddock, has been recognised twice by Google in 2025. Earlier in the year, she was named a finalist at the Google Honours Awards, and now she has taken out the top prize and been awarded Agency Rockstar (5+ Years).

Bonfire has promoted Peter Gavalas to Chief Executive Officer, marking the next phase in the agency’s evolution as it expands its creative, AI, and technology capabilities. Gavalas, who has been integral to Bonfire’s success for over a decade as General Manager of Business Operations, will now lead the agency.

Google Ads, social, AI search all run on the same signals: fast sites, clear structure, relevant content. This short read explains how the work you do for SEO powers the rest of your digital ecosystem.

Google’s AI Mode is changing how people search and how brands are found. Bonfire SEO Manager Sarah Salameh explains what’s coming, what it means for marketers, and why the fundamentals of SEO still matter most.

AI is reshaping how consumers discover and engage with brands. Discover why a connected advertising ecosystem is now crucial for achieving visibility and measurable growth.

Ads are coming to Google’s AI Overviews and soon AI Mode. Our latest piece unpacks AI Max: what it is, where ads show, and what it means for Australian marketers right now.