Posts by Matthew Elshaw

Learn why CPC has risen by 41% and CPM by 64% over the past five years and find out how to adapt your strategies and budgets to these changes.

We researched over 200 keyword phrases about Australian brands and discovered what drives AI-generated responses. Dig into our research to learn how you can guarantee brand visibility in Google's AI Overviews.

The search marketing industry is consistently facing updates and regulatory changes, impacting future strategy and planning. Over the past month, Google has released several updates with varying significance, including new Google My Business (GMB) features, Google News update, and a SharedArrayBuffer warning notification.

Bonfire's Head of SEO Matthew Elshaw addresses Google's upcoming Core Web Vitals update outlining the potential impacts and ways to measure and improve website performance.

This year has already proved to be an evolutionary time for search marketing. Key industry figures like Google and Facebook have recently experienced significant challenges prompting major change. The following recap outlines the key updates and insights from recent months in Australia's digital marketing industry.

Google announced its third broad core algorithm update for 2020 via Twitter. The official rollout commenced at approximately 1 pm Eastern Time on Thursday, December 3rd 2020.

Google’s core focus for 2020 has been to improve overall user experience through the application of AI technologies. To break down the key insights from this month, we’ve created a list of five of the most significant updates.

Unsurprisingly, many businesses have had to completely change their digital marketing strategy as a result of the coronavirus (COVID-19) pandemic.

The coronavirus (COVID-19) pandemic has changed a lot. For businesses, the current climate is an opportunity to be agile and adapt your approach to digital marketing.

It didn’t take long for Google to release its first confirmed core algorithm update of the year, announcing the release of its January 2020 Core Update on January 14.

As we enter a new decade, it’s necessary to be aware of the latest developments within the search marketing world.

With the end of the year quickly approaching, the search marketing landscape shows no signs of slowing down. From a substantial algorithm update to helpful new features for both marketers and users, there’s a lot to keep up with.