Decoding The Algorithm

Last Thursday, in the early hours of the morning here in Australia, Google posted an innocuous update to its Google Marketing Platform blog announcing a new type of Google Analytics property, available now in public beta.

Over the last month, there have been some interesting updates and rollouts across the search and social media marketing landscape.

Now that we’re midway through the year, it’s the perfect time to check in on the digital marketing trends that were predicted to dominate 2019.

On the 10th of June, the Google Webmasters Twitter account announced a slight but helpful change to the Google Search Console performance report.

On June 25th one of Australia’s biggest digital marketing conferences, State of Social ’19, took over Optus Stadium for the second consecutive year.

Google has recently unveiled several updates that have brought about interesting changes to search result data and rankings.

An indexing issue from Google has caused widespread chaos in search results as seemingly random pages are removed from Google's index.

From Google’s new broad core algorithm to Instagram’s game-changing in-app checkout feature, recently there have been many useful updates in the digital marketing space.

This month, Google has been busy testing a range of exciting new features business owners and digital marketers need to be aware of. 

We’re only a few weeks into 2019, but January has already brought some interesting search upgrades and digital marketing announcements.

On the first of November, Facebook announced the rollout of an Analytics tool for Instagram Accounts and further Advanced Analytics capabilities for Facebook Pages.

The Mobile-First Index has created an irreversible change to how Google crawls and indexes the web.