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As Black Friday kicks off the festive sales season this week, Google has rolled out a range of brand-new features exclusive to the latest AdWords interface.

Starting October 2017, Google have announced they will be showing a ‘Not Secure’ warning on any website containing a web form that’s loaded over HTTP, the unsecured version of the HyperText Transfer Protocol.

Now more than 54% of Australians use their smartphones to access search engines*, Google have made some changes to the way ads are viewed in the mobile search results - changes advertisers can't ignore if they want to leverage the consumer mobile trend. 

We're proud to have been nominated as finalists for the 2017 AMI Awards for Marketing Excellence in not one, but three categories!  

In the scheme of all your marketing efforts, “digital” offers unparalleled levels of accountability.

Users will start seeing ads in Facebook Messenger as a part of a series of changes rolled out by the social media giant last week.

How fast is your mobile site speed?

Bonfire and the Instant Products Group are no strangers, in fact, Bonfire have been leading the digital strategy for two of its divisions since 2013.

Ever since Gary Illyes’ announced Google’s mobile-first index (MFI) in 2015 and its official confirmation in late 2016, there’s been constant buzz around the topic.

Google released a document on Valentine’s day providing valuable insight into how brands should go about hiring an SEO agency, including guidelines on what to look out for and avoid when choosing and hiring an SEO specialist.

With such a high demand for both residential and commercial pest control experts in Australia, Termitrust sought to partner with Bonfire to help gain an advantage within this highly competitive industry.

Which SEO trends will thrive in 2017? And more importantly, how can I stay on top of these trends for my business? These are some of the top questions circulating marketing and business minds in the new year.