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In the scheme of all your marketing efforts, “digital” offers unparalleled levels of accountability.

In a somewhat unexpected post, Facebook has announced that it will be using load speed of linked content as a factor in its feed ranking algorithm.

Google has been progressively rolling out a new "AdWords Experience" this year, with the promise that everyone will have access by the end of 2017.

Users will start seeing ads in Facebook Messenger as a part of a series of changes rolled out by the social media giant last week.

How fast is your mobile site speed?

If you've heard the buzz around a serious Google algorithm update on June 25, you're not alone.

After select testing to only a small group of celebrities, sports teams, sports leagues, movie studios and museums, Google "Posts" have been released to all local businesses.

The Bonfire team joined over 800 others from the Western Australian advertising, media and communications industry this month at the new Crown Towers Ballroom for the 2017 Oasis Ball and Campaign Brief Awards.

Google have recently announced an important update concerning their Google Analytics Remarketing Audiences which will change the way advertisers and marketers target audiences online. 

Bonfire and the Instant Products Group are no strangers, in fact, Bonfire have been leading the digital strategy for two of its divisions since 2013.

Ever since Gary Illyes’ announced Google’s mobile-first index (MFI) in 2015 and its official confirmation in late 2016, there’s been constant buzz around the topic.

Google released a document on Valentine’s day providing valuable insight into how brands should go about hiring an SEO agency, including guidelines on what to look out for and avoid when choosing and hiring an SEO specialist.